Eduardo Abril

Enigma
DISC Type : IDc

EMEIA Creative Director at J&L Communications

London, England, United Kingdom

Overview

Eduardo is the Founder and Creative Director of CREATIX and the EMEIA Creative Director at J&L Communications. He specializes in transforming complex business strategies into clear and engaging visual experiences. Educated at the University of Oxford and IED Madrid, people he has worked with often describe him as talented, empathetic, and strategic.

Outside of his creative direction, Eduardo is deeply invested in personal and professional growth, exploring concepts like Ikigai to find purpose. He is an avid traveler who finds inspiration in new cultures and enjoys sharing his insights as a speaker at universities and industry events, discussing topics like entrepreneurship and AI.

He believes the key to effective communication and leadership is not just skill or ambition, but creating with presence.

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Visual Storytelling
His career is focused on analyzing business strategies to create impactful visual experiences that turn complex information into engaging content.
User-Centric Design
He explicitly lists "user-centric design thinking" as a core component of his work at CREATIX, showing its importance in his creative process.
Entrepreneurial Growth
His social media shows him actively participating in accelerator sessions to grow as an entrepreneur and connect with peers on the same journey.

Media Appearances

Video Webinar featuring Eduardo Abril – EMEIA Creative Director, J&L Communications. Featured in Vimeo

See Now

Work History

8-2017
EMEIA Creative Director at J&L Communications
3-2017
Founder and Creative Director at CREATIX User-centric design thinking
8-2015 - 3-2017
Art Director and Asia-Pacifc Design Lead at EY
9-2012 - 8-2015
Global Brand, Marketing and Communications Senior Designer at EY
7-2013 - 2-2014
Web Design Consultant at @its IT Recruitment

Education

2014 - 2014
Responsive Design from University of Oxford
2009 - 2010
MA Diseño Editorial from IED Madrid

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : EMEIA Creative Director at J&L Communications
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Eduardo

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Eduardo take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Eduardo

Personality Compatibility


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