Eduardo De Abreu

Critic
DISC Type : C

Vice President of Product at EBANX

Singapore

Overview

As Vice President of Product at EBANX, Eduardo de Abreu spearheads product strategy and expansion into emerging markets across Africa and Asia. His decade of payments expertise is supported by an MBA and an MIT certificate in Artificial Intelligence. Colleagues describe him as having expertise and being a great team player.

He is leading EBANXs strategic product expansion into several new countries, including Egypt, Nigeria, and India.

Personality Overview

Critic

Information Seeker

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Emerging Market Payments
Leads product expansion for EBANX in Latin America, Africa, and India, focusing on innovative local payment solutions.
Financial Inclusion
Frequently discusses how technologies like Brazil's Pix and digital wallets are bringing new consumers into the digital economy.
Digital Wallet Growth
Highlights the rapid adoption of digital wallets in markets like Brazil, noting their recent growth has surpassed even Pix.

Media Appearances

EBANX Announces New Vice Presidents and Reinforces .... Featured in EBANX Press Room

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Eduardo de Abreu, VP of product at EBANX. Featured in The Fintech Times

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Work History

3-2024
Vice President of Product at EBANX
10-2022 - 3-2024
Director of Global Payments at EBANX
6-2021 - 10-2022
Finance Director at EBANX
1-2021 - 6-2022
Mentor at Honey Island Capital
10-2019 - 5-2021
Business Architecture Senior Manager at EBANX

Education

6-2025 - 11-2025
Artificial Intelligence for Senior Executives from Massachusetts Institute of Technology
2016 - 2018
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 13 Location : Singapore Job Level : Senior Designation : Vice President of Product at EBANX
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Eduardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Eduardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Eduardo

Personality Compatibility


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