Eduardo Mendes

Evaluator
DISC Type : DCs

Senior Sales Executive - Insurance and Financial Services Industries at Adobe

São Paulo, São Paulo, Brazil

Overview

Eduardo Mendes is a Senior Sales Executive at Adobe, leading initiatives for Brazils insurance and financial services industries. With over 15 years of experience at companies like SAP, Oracle, and Salesforce, he specializes in leveraging data and AI to enhance digital transformation. Colleagues describe him as customer-centric, results-oriented, and pragmatic.

Beyond his executive role, Eduardo is an active investor, board member, and advisor within the fintech community. He demonstrates a strong interest in how technological innovation, particularly in areas like AI and energy, can drive economic growth and solve long-term societal challenges. He is a graduate of the Instituto Tecnológico de Aeronáutica (ITA).

Unique fact: Eduardo has an academic publication on Neural Networks, showcasing his deep technical background.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Insurance
He focuses on helping insurers use AI and data to transform relationships with brokers and clients, a key topic of his recent speaking engagements.
Digital Transformation
A core theme of his career, he helps financial institutions implement technology to improve efficiency, distribution, and personalization at scale.
Fintech Advisory
His professional headline identifies him as an investor, board member, and advisor, showing a commitment to nurturing the fintech ecosystem.

Media Appearances

Eduardo has no verified media appearances

Work History

4-2025
Senior Sales Executive - Insurance and Financial Services Industries at Adobe
6-2023 - 4-2025
Senior Sales Executive - Financial Services at SAS
12-2021 - 4-2023
Brazil Sales Director / Head of Sales at SAP Fioneer
4-2021 - 12-2021
Account Director for Financial Services Industries at Salesforce
2-2018 - 4-2021
Senior Sales Executive at SAP

Education

2005 - 2009
BS from Instituto Tecnológico de Aeronáutica - ITA

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Senior Sales Executive - Insurance and Financial Services Industries at Adobe
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Eduardo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Eduardo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Eduardo

Personality Compatibility


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