Eduardo Ruiz

Visionary
DISC Type : Ds

Marketing Manager Oster Espresso & Garment Care at Newell Brands

Mexico City Metropolitan Area

Overview

Eduardo is a seasoned Marketing Manager at Newell Brands, currently leading the Oster Espresso & Garment Care categories. His career spans major consumer brands like Sharpie, DiDi, Mattel, and Jose Cuervo, with expertise in brand building and 360-degree campaigns. He holds a degree from Universidad Anáhuac.

He expresses immense pride in his teams accomplishments and is passionate about taking on new professional challenges. Eduardo celebrates career milestones and is driven by the opportunity to learn and grow within his roles, showing a deep personal investment in his professional journey.

After a successful period managing writing brands like Sharpie, he made a significant internal career pivot to coffee and home appliances.

Personality Overview

Objective Evaluator

Fast But Thoughtful

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Consumer Brand Building
His career is defined by managing and growing major consumer brands like Oster, Sharpie, Hot Wheels, and DiDi Food, and he expresses a "passion for building" brands.
360 Marketing Campaigns
This is a listed skill from multiple roles, and he recently highlighted successful partnerships and gifting campaigns as key achievements.
Career Growth
He frequently posts about career anniversaries, embracing new challenges, and the learnings gained from each professional chapter.

Media Appearances

Eduardo has no verified media appearances

Work History

9-2025
Marketing Manager Oster Espresso & Garment Care at Newell Brands
3-2024 - 8-2025
Marketing Manager Writing Category (Sharpie, Paper Mate, Prismacolor, Expo, Elmers & Fine Writing) at Newell Brands
2-2022 - 3-2024
Field Marketing Manager Latam DiDi Food at DiDi
7-2021 - 1-2022
Marketing Manager Vileda at Freudenberg Home and Cleaning Solutions
1-2020 - 8-2021
Brand Manager Vehicles Latam - Hot Wheels, Cars & Matchbox at Mattel, Inc.

Education

2011 - 2015
Licenciatura from Universidad Anáhuac
2018 - 2018
Diplomatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City Metropolitan Area Job Level : Middle Designation : Marketing Manager Oster Espresso & Garment Care at Newell Brands
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Eduardo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Eduardo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Eduardo

Personality Compatibility


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