Edward Abel, MBA

Visionary
DISC Type : Ds

VP, Marketplace Merchandising at adidas

United States

Overview

Edward Abel is a results-oriented merchandising executive, currently serving as VP of Marketplace Merchandising at adidas. With a history of driving growth for global brands like Nike, he leverages deep consumer insights and market analysis to create winning strategies. Colleagues describe him as a thoughtful, empathetic, and expert leader.

Outside of work, Edward is an avid fisherman with a passion for pursuing Salmon and Steelhead. He also shows a keen interest in sustainability within the apparel industry, particularly in the area of upcycling garments to give them a new life and reduce waste.

He has a unique perspective that his hobby of fishing is just like merchandising: obsessing over the right product, place, time, and price.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Merchandising Strategy
His career is built on creating consumer-led assortment, pricing, and go-to-market plans for multi-billion dollar brands like adidas and Nike.
Retail Planning
He recently posted about consumer frustration with out-of-stock products, highlighting the need for better inventory and planning capabilities for retailers.
Apparel Upcycling
He shows a strong interest in sustainable practices, highlighting specialists who turn unrecyclable, mixed-fabric garments into new products like bags and wallets.

Media Appearances

Edward has no verified media appearances

Work History

7-2022
VP, Marketplace Merchandising at adidas
10-2021 - 4-2022
Business Consultant at Self-employed
8-2017 - 12-2020
Senior Director, Global Brand Merchandising - Apparel at Nike
2-2015 - 8-2017
Sr Director, Merchandising - DTC Store Concepts at Nike
1-2013 - 12-2015
Director Global Product Merchandising - Running Apparel at Nike

Education

Master of Business Administration - MBA from Pamplin School of Business Management
Bachelor of Science - BS from Willamette University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Senior Designation : VP, Marketplace Merchandising at adidas
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Edward

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Edward take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Edward

Personality Compatibility


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