Edward Cruz

Commander
DISC Type : D

Founder and CEO at VerticalHorizon.ai

Tucson, Arizona, United States

Overview

Edward has no verified overview

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Edward has no verified topics they care about

Media Appearances

Edward has no verified media appearances

Work History

2-2026
Founder and CEO at VerticalHorizon.ai
10-2024
Founder and Lead AI Architect at MindBoard.ai
4-2024
Head of AI Innovation at Ameritech (American Technology Partners)
5-2015 - 2-2026
Founder/CEO at Go For Vertical
2-2005 - 5-2015
Founder/CEO at Melior Technologies

Education

1983 - 1986
Candidate for B.A. from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 29 Location : Tucson, Arizona, United States Job Level : Leadership Designation : Founder and CEO at VerticalHorizon.ai
URL has been copied!

Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Edward

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They can take decisions very fast if you manage to convince them.
  • Can Edward take some risk or not?

  • The risks don’t matter much to them.

You And Edward

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.