Edward Fretwell

Enthusiast
DISC Type : i

Engineering Director at Moneybox

Greater Oxford Area, United Kingdom

Overview

Edward Fretwell is the Engineering Director at Moneybox, specializing in building engineering teams and delivering cloud SAAS products. He has a strong background in modernizing architecture, having led the transformation of Moneyboxs Azure infrastructure using Terraform. He has extensive experience working at both a board-level and hands-on with technology teams.


He is a public speaker, having presented at conferences like HashiDays London on re-architecting and rebuilding cloud infrastructure without interrupting live service.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Cloud Transformation
He has spoken publicly about re-architecting and rebuilding Moneybox's entire cloud infrastructure on Azure using Terraform, showcasing his expertise in large-scale cloud projects.
Building Engineering Teams
His career highlights a consistent focus on creating and scaling successful engineering teams from scratch to over 100 people, as well as modernizing existing teams.
SAAS Strategy
In previous CTO roles at Capita, he was responsible for implementing SAAS strategies, including moving large-scale products into an integrated micro-services architecture.

Media Appearances

Edward has no verified media appearances

Work History

12-2021
Engineering Director at Moneybox
6-2019 - 12-2021
Head of Application Architecture at Moneybox
8-2017 - 12-2018
Chief Technology Officer, One at Capita | Software services
1-2014 - 7-2017
Chief Technology Officer - Social Care at Capita Children's Services
12-2012 - 7-2017
Chief Architect at Capita Children's Services

Education

Edward has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Engineering Director at Moneybox
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Edward

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Edward take some risk or not?

  • They can take some low-probability risks if needed.

You And Edward

Personality Compatibility


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