Edward Licitra

Examiner
DISC Type : cs

Chief Executive Officer at Astera Cancer Care

Somerset, New Jersey, United States

Overview

Edward has no verified overview

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Edward has no verified topics they care about

Media Appearances

Edward has no verified media appearances

Work History

4-2021
Chief Executive Officer at Astera Cancer Care
1-2021
Founder at Vantris Health
1-2017
Board Of Directors at Community Oncology Alliance
1-2015
LPP Advisory Panel Member at ION
4-2021 - 7-2024
Member Board Of Directors at OneOncology

Education

1991 - 1996
Doctor of Philosophy (Ph.D.) from Massachusetts Institute of Technology
Education details unavailable from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 14 Location : Somerset, New Jersey, United States Job Level : Leadership Designation : Chief Executive Officer at Astera Cancer Care
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Edward

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Edward take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Edward

Personality Compatibility


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