Edward Lomax

Energizer
DISC Type : I

Freelance Creative Director at NEXTHING LTD

London, England, United Kingdom

Overview

Edward is a London-based freelance Social Creative, Director, and Editor with over 10 years of experience shaping content for global brands like Nike, Samsung, and LOréal. He is a graduate of The University of Salford with a degree in Professional Broadcast Production, specializing in social-first creative direction, production, and post-production.

His professional skills in photography and motion graphics point to a deep personal interest in visual arts and media. This passion for compelling content is reflected in his work for major entertainment and broadcast companies, including Sony Pictures Entertainment and the BBC, aligning with his personal interests.

Edward possesses a comprehensive, end-to-end skillset covering everything from creative development and strategy to shooting, directing, and editing.

Personality Overview

Informal

Enthusiastic

Believer

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Social Creative Strategy
His career is focused on developing social-first content, from creative development and pitching to execution for major brands like TikTok, PayPal, and YSL.
End-to-End Production
He is a multi-disciplinary creative involved in the entire content lifecycle, including producing, shooting, directing, editing, and motion design.
Brand Storytelling
He has a decade of experience crafting narratives for a diverse portfolio of world-renowned brands such as Nike, Samsung, McDonalds, and L'Oréal.

Media Appearances

Edward has no verified media appearances

Work History

9-2025 - 9-2025
Freelance Creative Director at NEXTHING LTD
3-2025
Freelance Content Creative at Leo Burnett UK
2-2025 - 3-2025
Freelance Creative Director at VCCP
10-2024 - 11-2024
Freelance Art Director at R/GA
9-2024 - 9-2024
Freelance Creative at Wilderness - The Social Media Agency

Education

2012 - 2015
Bachelor of Science - BSc from The University of Salford
2003 - 2008
Education details unavailable from West Hill School, Stalybridge

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Freelance Creative Director at NEXTHING LTD
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Edward

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Edward take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Edward

Personality Compatibility


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