Edward Ombimah

Evaluator
DISC Type : cds

Head of Category Management - Marketing Procurement at The LH Group

Germany

Overview

Edward Ombimah is the Head of Category Management for Marketing Procurement at The LH Group, with a long international track record in business development, analytics, and sales. He holds an M. B. A. from Hochschule Worms University and is described by colleagues as an analytical, strategic, and collaborative leader.

Outside of his professional life, Edward is passionate about international diversity, travel, and sports. His extensive global career, including a role based in Southern and Eastern Africa, aligns with his personal interests in exploring different cultures and environments.

He has a proven ability to establish new organizational units from the ground up, including resource planning and talent development.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Marketing Procurement
As the current Head of Category Management for Marketing Procurement, he focuses on strategic sourcing and cost efficiencies in marketing services.
Global B2B Sales
He has extensive experience managing and growing large multinational enterprise accounts, focusing on long-term strategic relationships and profitability.
Business Analytics
Previously led a BI/Analytics team, using data to generate actionable insights, monitor customer behavior, and steer revenue for key accounts.

Media Appearances

Edward has no verified media appearances

Work History

5-2022
Head of Category Management - Marketing Procurement at The LH Group
2-2015 - 4-2022
Head of Business Development, BI/Analytics and Account Steering (Global Key Accounts) at The LH Group
1-2008 - 1-2015
Senior Manager, Global Key Accounts at The LH Group
Marketing Manager, Pricing and Business Development, Southern & Eastern Africa at Lufthansa

Education

2014 - 2016
Master of Business Administration (M.B.A.) from Hochschule Worms University, Germany
2003 - 2007
Business Administration from Hessische Verwaltungs- und Wirtschaftsakademie, Frankfurt

More Information

Social Presence :

Prographics :

Exp : 17 Location : Germany Job Level : Mid-senior Designation : Head of Category Management - Marketing Procurement at The LH Group
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Edward

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Edward take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Edward

Personality Compatibility


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