Edward Rutherford in

Edward Rutherford

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Chief Data and Analytics Officer (CDAO) at RACV
📍 Melbourne, Victoria, Australia

Edward is the Chief Data and Analytics Officer at RACV, leading teams in data, AI, and customer-centric strategy. With over two decades of experience in Australia and the UK, he leverages his MSc from the University of Cambridge to align businesses around customer needs and drive growth.

He oversees one of the most comprehensive Salesforce and Salesforce Marketing Cloud implementations in the Asia-Pacific region.

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Experience
24 Years
Current Role
Chief Data and Analytics Officer (CDAO)
Job Level
Leadership
Location
Melbourne, Victoria, Australia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Edward cares about

Customer-Centric Strategy
His career spans two decades focusing on using data, analytics, and research to understand customers and design strategies that deepen relationships and engagement.
Large-Scale Salesforce
He actively promotes RACV being one of the largest Salesforce and Marketing Cloud implementations in Asia-Pacific, highlighting investments in the platform.
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Career

Work history

1-2024
Chief Data and Analytics Officer (CDAO)
RACV
4-2017 - 12-2023
GM Growth, Strategy & Analytics
RACV
11-2021 - 6-2022
GM Design & Digital Experience
RACV
10-2016 - 3-2017
Head of Customer Strategy (Business)
National Australia Bank
6-2011 - 10-2016
Head of Customer Strategy (Consumers)
National Australia Bank
In the press

Media appearances

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Education
1995 - 1999
MSc.
University of Cambridge
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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