Edwin Choi

Judge
DISC Type : Dc

Chief Technology Officer at Krunchbox

Greater Sydney Area, Australia

Overview

As the founding CTO of Krunchbox, Edwin Choi has over 20 years of technology leadership experience, specializing in IT management and project management. He led the development of the companys SaaS offering, expanding it from Australia to global markets like the USA, Canada, and the UK. He holds a Master of Management and a B. E. from UNSW.

He has recently posted that he is actively seeking a new role as a Chief Technology Officer and is open to discussing new opportunities.

Personality Overview

Objective Thinker

Quality Focused

Generally Skeptic

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Supply Chain Visibility
He has posted online asking his network about their understanding of supply chain visibility, indicating a professional focus on this area.
Global SaaS Expansion
As the founding CTO, he was directly responsible for scaling Krunchbox's SaaS product from a domestic Australian market to an international client base.
IT Operations
His experience includes responsibility for entire IT operations, ensuring seamless functionality and support for a product's vision.

Media Appearances

Edwin has no verified media appearances

Work History

3-2019 - 11-2025
Chief Technology Officer at Krunchbox
3-2012 - 3-2019
Technology and Information Manager at Krunchbox
10-2003 - 2-2012
Manager, Software Service at Tango Technology
3-2001 - 9-2003
Project Manager at CSC
8-1999 - 3-2001
Architect at Sapient

Education

2001 - 2003
Master of Management from Macquarie Graduate School of Management (MGSM)
1992 - 1995
B.E. from UNSW

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Sydney Area, Australia Job Level : N/A Designation : Chief Technology Officer at Krunchbox
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Insights For Selling To Edwin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edwin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Edwin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Edwin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Edwin take some risk or not?

  • The risks don’t matter much to them.

You And Edwin

Personality Compatibility


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