Edwin Choi in

Edwin Choi

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Chief Technology Officer at Krunchbox
📍 Greater Sydney Area, Australia

As the founding CTO of Krunchbox, Edwin Choi has over 20 years of technology leadership experience, specializing in IT management and project management. He led the development of the companys SaaS offering, expanding it from Australia to global markets like the USA, Canada, and the UK. He holds a Master of Management and a B. E. from UNSW.

He has recently posted that he is actively seeking a new role as a Chief Technology Officer and is open to discussing new opportunities.

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Current Role
Chief Technology Officer
Location
Greater Sydney Area, Australia
Personality Overview

How Edwin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Edwin cares about

Supply Chain Visibility
He has posted online asking his network about their understanding of supply chain visibility, indicating a professional focus on this area.
Global SaaS Expansion
As the founding CTO, he was directly responsible for scaling Krunchbox's SaaS product from a domestic Australian market to an international client base.
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Career

Work history

3-2019 - 11-2025
Chief Technology Officer
Krunchbox
3-2012 - 3-2019
Technology and Information Manager
Krunchbox
10-2003 - 2-2012
Manager, Software Service
Tango Technology
3-2001 - 9-2003
Project Manager
CSC
8-1999 - 3-2001
Architect
Sapient
In the press

Media appearances

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Education
2001 - 2003
Master of Management
Macquarie Graduate School of Management (MGSM)
1992 - 1995
B.E.
UNSW
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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