Ekroop Kaur Bawa

Questioner
DISC Type : c

Assistant Manager at ANAND Group India

New Delhi, Delhi, India

Overview

Ekroop Kaur Bawa is an Assistant Manager in Group Communications at ANAND Group India, leveraging her recent MBA in Marketing from SIBM Bengaluru. She has quickly progressed from a Management Trainee role, building on prior marketing internship experiences at major companies like bigbasket. com and Titan Company Limited.

Outside of her corporate role, Ekroop has a strong passion for game design. She has pursued this interest by taking specialized courses, expressing enthusiasm for learning from the hands-on experiences of instructors and exploring inspirational game concepts.

Unique fact: She has actively taken a professional course in game design to deepen her understanding of the creative process.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Corporate Communications
Currently serves as an Assistant Manager in Group Communications for ANAND Group India, indicating a focus on internal and external corporate messaging.
Game Design
Demonstrates a verifiable passion for gaming by having taken a professional course in game design and expressing enthusiasm for the creative process.
Omnichannel Marketing
Gained direct experience in this area during her summer marketing internship with the e-commerce platform bigbasket. com.

Media Appearances

Ekroop has no verified media appearances

Work History

5-2025
Assistant Manager at ANAND Group India
5-2024 - 5-2025
Management Trainee at ANAND Group India
8-2023 - 10-2023
Content & Catalogue Intern at Titan Company Limited
4-2023 - 6-2023
Marketing Intern : Omnichannel at bigbasket.com

Education

6-2022 - 3-2024
Master of Business Administration - MBA from Symbiosis Institute of Business Management (SIBM) Bengaluru
7-2018 - 7-2021
Bachelor of Science - BS from Sri Guru Tegh Bahadur Khalsa College

More Information

Social Presence :

Prographics :

Exp : 1 Location : New Delhi, Delhi, India Job Level : Middle Designation : Assistant Manager at ANAND Group India
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Insights For Selling To Ekroop

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ekroop is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ekroop

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ekroop move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ekroop take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ekroop

Personality Compatibility


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