Ekta Goel, SPHR, MBA

Sharpshooter
DISC Type : DC

Senior Manager - HR Reporting and Analytics at Ferguson

Dallas, Texas, United States

Overview

Ekta is a global HR leader with over 15 years of experience at Aon and Ferguson across Asia, the U. S. , and the U. K. Holding an MBA, she specializes in talent management and people analytics. Colleagues describe her as highly analytical, diligent, and perseverant.

Outside of her corporate role, Ekta is passionate about the broader talent development community. She actively contributes by volunteering on awards teams and co-facilitating events for professional organizations like the Association for Talent Development (ATD).

She has received multiple internal awards at Ferguson for projects that simplified compensation structures and enabled global business growth.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They respond well to strong and respectful communication.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

AI in HR
Currently building a new Talent Analytics function to leverage AI for strategic workforce planning and smarter talent decisions. Recently attended a Gartner symposium on AI's influence in HR.
Data Storytelling
Believes in simplifying data through visualization to make insights more memorable and impactful, noting that a simple picture is more effective than a paragraph of text.
Talent Development
Passionate about employee growth, having led company-wide campaigns on career development. She also volunteers and facilitates events for the Association for Talent Development (ATD).

Media Appearances

Ekta has no verified media appearances

Work History

9-2025
Senior Manager - HR Reporting and Analytics at Ferguson
12-2023 - 9-2025
Senior Compensation Manager - Broad Based and Executive Compensation at Ferguson
3-2023 - 12-2023
Talent Program Manager at Ferguson
2-2022 - 2-2023
Talent Program Manager at Ferguson
3-2021 - 1-2022
Talent Program Manager at Ferguson

Education

2009 - 2011
Master of Business Administration (M.B.A.) from Indian Institute of Management, Calcutta
2005 - 2009
Engineer's Degree from Harcourt Butler Technical University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dallas, Texas, United States Job Level : Middle Designation : Senior Manager - HR Reporting and Analytics at Ferguson
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Insights For Selling To Ekta

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ekta is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ekta

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ekta move?

  • If convinced, they can reach decisions quite fast.
  • Can Ekta take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ekta

Personality Compatibility


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