Elżbieta Kręt

Sharpshooter
DISC Type : CD

Client Director at EssenceMediacom Poland

Warsaw, Mazowieckie, Poland

Overview

Elżbieta Kręt is a highly experienced Client Director with over two decades in the advertising industry, specializing in media and digital strategy. She has a proven history of managing high-profile international brands across diverse sectors like FMCG, pharmaceuticals, and technology. Elżbieta is a graduate of the University of Warsaw with a Masters in International Economics.

After spending 18 years at Universal McCann, where she rose to Group Account Director, she brought her extensive expertise to a new leadership role.

Personality Overview

Precise But Practical

Rigorous & Demanding

Thorough Evaluator

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions.

Topics They Care About

International Brand Strategy
Has managed and developed strategies for a wide array of major international clients including Mars, Bayer, Microsoft, MasterCard, and Spotify.
Media Team Leadership
Possesses over 14 years of hands-on management experience, leading and coordinating multi-disciplinary teams on key projects.
Diverse Sector Marketing
Her career spans numerous industries, including pharmaceuticals, FMCG, technology, financial services, and telecommunications.

Media Appearances

Elżbieta has no verified media appearances

Work History

9-2021
Client Director at EssenceMediacom Poland
10-2006 - 5-2021
Group Account Director at Universal McCann
1-2003 - 9-2006
Media Planner to Media Manager at Universal McCann
8-2000 - 12-2002
Junior Media Planner Buyer to Media Planner Buyer at OMD Poland

Education

1994 - 1998
Master of International Ecomonics from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 24 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Client Director at EssenceMediacom Poland
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Insights For Selling To Elżbieta

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elżbieta is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Elżbieta

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Elżbieta move?

  • If convinced, they can reach decisions quite fast.
  • Can Elżbieta take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Elżbieta

Personality Compatibility


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