Elaine Johnston - Giffin

Wildcard
DISC Type : sci

Marketing Manager at Molson Coors Beverage Company

Coleraine, Northern Ireland, United Kingdom

Overview

Elaine has no verified overview

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Elaine has no verified topics they care about

Media Appearances

Elaine has no verified media appearances

Work History

7-2025
Marketing Manager at Molson Coors Beverage Company
2-2025 - 7-2025
Shopper Marketing Manager Premium Spirits at Coca-Cola HBC
8-2023 - 2-2025
Brand Manager at Diageo
12-2020 - 8-2023
Customer Activation Manager at Diageo
5-2016 - 12-2020
National Account Manager at Diageo

Education

2006 - 2007
Key Account Management from Institute Sales and Marketing Management
1991 - 1998
Education details unavailable from Wallace High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Coleraine, Northern Ireland, United Kingdom Job Level : Middle Designation : Marketing Manager at Molson Coors Beverage Company
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Insights For Selling To Elaine

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elaine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Elaine

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Elaine move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Elaine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Elaine

Personality Compatibility


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