Elaine Vitello

Examiner
DISC Type : cs

Vice President at GoodRx

New York City Metropolitan Area, United States

Overview

Elaine is a healthcare commercialization leader and the Vice President of Pharma Solutions at GoodRx. With an MBA from Fairleigh Dickinson University, she specializes in creating programs with pharmaceutical partners to improve patient access and medication affordability. Her previous experience includes serving as an Executive Director at WebMD.

Outside of her direct professional role, Elaine is a proud supporter of her familys contributions to healthcare. She publicly celebrates the accomplishments of her sister, Adele Gulfo, and her passion for advancing care for patients with cardiovascular disease, highlighting the importance of family.

She is focused on designing and scaling self-pay and direct-to-patient programs to reduce friction in the patient journey.

Personality Overview

Process Oriented

Tough To Convince

Late Adopter

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Patient Affordability
Her work focuses on solving affordability challenges, and she often posts about the need for immediate solutions like lower insulin prices and transparent drug pricing.
Pharma Partnerships
Her role involves designing and scaling programs with large and mid-sized pharmaceutical companies to improve access to medications for patients.
Healthcare Equity
She has highlighted the issue of women facing higher out-of-pocket healthcare costs than men, indicating a focus on fairness and closing the gap.

Media Appearances

Elaine has no verified media appearances

Work History

11-2023
Vice President at GoodRx
1-2022 - 12-2023
Executive Director at WebMD
6-2021 - 12-2023
Commercial Sales Lead at ADDitude Magazine
2008 - 12-2021
Senior Director, Strategic Accounts at WebMD
2003 - 2008
Director, Strategic Accounts at WebMD

Education

MBA from Fairleigh Dickinson University
Master of Science from Montclair State University

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President at GoodRx
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Insights For Selling To Elaine

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elaine is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Elaine

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Elaine move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Elaine take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Elaine

Personality Compatibility


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