Elaine W.
Critic · DISC type CElaine is a Key Account Director at System1, specializing in creative effectiveness and market research. With a Masters in Applied Statistics from the University of Malay, she has a strong background in data analysis and client service, previously holding roles at Nielsen.
Elaine shows a keen interest in analyzing brand narratives and advertising strategies. She frequently deconstructs campaigns from major brands like Cadbury, McDonalds, and DBS Bank, particularly focusing on how they connect with consumers during cultural moments like Chinese New Year.
She holds specialized certifications in UX research, including mobile diary studies and designing questionnaires.
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It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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