Elaine W. in

Elaine W.

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Key Account Director at System1
📍 Singapore

Elaine is a Key Account Director at System1, specializing in creative effectiveness and market research. With a Masters in Applied Statistics from the University of Malay, she has a strong background in data analysis and client service, previously holding roles at Nielsen.

Elaine shows a keen interest in analyzing brand narratives and advertising strategies. She frequently deconstructs campaigns from major brands like Cadbury, McDonalds, and DBS Bank, particularly focusing on how they connect with consumers during cultural moments like Chinese New Year.

She holds specialized certifications in UX research, including mobile diary studies and designing questionnaires.

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Experience
13 Years
Current Role
Key Account Director
Job Level
Mid-senior
Location
Singapore
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Elaine cares about

Creative Effectiveness
Her role at System1 is focused on driving creative effectiveness for brands, and she regularly analyzes successful ad campaigns from companies like Cadbury and McDonald's.
Cultural Marketing
She demonstrates a strong interest in how brands tailor their advertising for cultural events, showcased in her posts analyzing Chinese New Year campaigns.
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Career

Work history

4-2025
Key Account Director
System1
6-2022 - 3-2025
Key Account Manager
System1
6-2017 - 6-2022
Senior Project Manager
Dynata
7-2016 - 7-2017
Manager, Client Service
Nielsen
9-2014 - 6-2016
Senior Executive, Client Service
Nielsen
In the press

Media appearances

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Education
2012 - 2013
Master of Applied Statistics
University of Malaya
2008 - 2011
Bachelor Degree of Mathematics
University of Malaya
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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