Elan Halpern

Energizer
DISC Type : I

Co-Founder at sourmilk

United States

Overview

Michelle is the Co-Founder of Sourmilk, a brand focused on the microbiome. A graduate of Stanford University with a Bachelor of Science, she previously worked as a Product Manager for Developer Experience at Alchemy. She is deeply involved in building her brand, from content creation to retail strategy.

Michelle made a significant career shift from private equity to entrepreneurship, embracing the hands-on challenges of building a consumer product from the ground up. She believes in learning from real-world business experiences and focusing on providing tangible value to her earliest customers.

She launched her brand in its first grocery store with just one product, intentionally going against the common industry advice to have multiple SKUs.

Personality Overview

Informal

Relationship Oriented

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

CPG Strategy
Writes about go-to-market decisions for consumer packaged goods, including retail launches with a single SKU and navigating seasonal sales events like Black Friday.
Microbiome Health
Her current professional focus is centered on the microbiome, as stated in her headline and reflected in her company's product, an organic Greek yogurt.
Founder-led Content
Views content creation as a core founder responsibility, noting that after quitting her job to start her company, her first priority was learning to be a creator.

Media Appearances

Elan has no verified media appearances

Work History

1-2025
Co-Founder at sourmilk
4-2022 - 1-2025
Product Manager, Developer Experience at Alchemy
9-2020 - 7-2022
Developer Relations at Alchemy
5-2020 - 8-2020
Summer Intern at Alchemy
3-2019 - 9-2020
Computer Science Tutor at Juni Learning

Education

2016 - 2020
Bachelor of Science - BS from Stanford University
2016 - 2020
National College Match Recipient from Questbridge

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Leadership Designation : Co-Founder at sourmilk
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Insights For Selling To Elan

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elan is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Elan

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Elan move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Elan take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Elan

Personality Compatibility


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