Elan Halpern
Login to view DISC.Michelle is the Co-Founder of Sourmilk, a brand focused on the microbiome. A graduate of Stanford University with a Bachelor of Science, she previously worked as a Product Manager for Developer Experience at Alchemy. She is deeply involved in building her brand, from content creation to retail strategy.
Michelle made a significant career shift from private equity to entrepreneurship, embracing the hands-on challenges of building a consumer product from the ground up. She believes in learning from real-world business experiences and focusing on providing tangible value to her earliest customers.
She launched her brand in its first grocery store with just one product, intentionally going against the common industry advice to have multiple SKUs.
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