Eleanor Barlow

Evaluator
DISC Type : DCS

Director Digital Enterprise Advisory at Avanade

London, England, United Kingdom

Overview

Eleanor is the Director of Digital Enterprise Advisory at Avanade, specializing in strategy, transformation, and emerging technologies. With an MSc in Cyberpsychology, she leverages a deep understanding of human-digital interaction to future-proof businesses. People often describe her as insightful, focused, passionate, and brilliant at making complex data accessible and inspiring change.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI Ethics
Focuses on the responsible application of AI and the balance between human and machine interaction, a field she is increasingly interested in.
Digital Transformation
A core theme throughout her career, she drives large-scale digital transformation and innovation for global brands in finance and aerospace.
Cyberpsychology
Her Master's degree specialty, which she applies to understand consumer use of technology and inform business strategy.

Media Appearances

Eleanor has no verified media appearances

Work History

9-2023
Director Digital Enterprise Advisory at Avanade
11-2022 - 9-2023
Independent Consultant at EKB Consulting
4-2022 - 11-2022
Professional development at Career Break
9-2021 - 4-2022
Head of Analytics Enablement & Ethics |Group Data & Architecture Office| Digital Business Services at HSBC
4-2020 - 9-2021
Global Head of Strategic Research & Insight, HSBC Securities Services at HSBC

Education

1994 - 1997
BA hons from University of Reading
2008 - 2009
Master of Science from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director Digital Enterprise Advisory at Avanade
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Insights For Selling To Eleanor

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eleanor is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Eleanor

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Eleanor move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Eleanor take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Eleanor

Personality Compatibility


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