Eleanor Read

Inspirer
DISC Type : di

Member at Chief

London, England, United Kingdom

Overview

Eleanor is a senior healthcare communications leader with over 20 years of experience advising C-suite leaders in pharmaceuticals and consumer wellness. She specializes in shaping corporate affairs, managing reputation, and driving organizational transformation. She holds a Doctor of Philosophy from Kings College London and recently concluded a 17-year tenure at Edelman, where she was Managing Director, Health.

Outside of her professional life, Eleanor is a passionate reader and an avid dog lover, owning a working cocker spaniel named Millie. She also took up running during the lockdown, successfully completing the Couch to 5K program. She enjoys quiet time in the countryside to read a stack of books with no agenda.

After initially being scared of dogs, she is now a self-proclaimed "dog loving nut" who will ask to pet strangers dogs on the street.

Personality Overview

Decisive

Achievment Oriented

Generous

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Healthcare Communications
Her entire career, including her most recent role as Managing Director, Health at Edelman, has been focused on strategic health and science communications.
Reputation Management
A core part of her expertise is helping senior leaders navigate change while protecting corporate reputation, as stated in her professional summary.
Leadership Development
She shows a keen interest in team management and work design, having read HBR articles and books on the subject to improve her leadership approach.

Media Appearances

Eleanor has no verified media appearances

Work History

2-2023 - 3-2024
Member at Chief
4-2021
Managing Director, Health at Edelman
5-2019 - 4-2021
Co-Lead of Health, Business Strategy at Edelman
10-2015 - 5-2019
Senior Director / Director - Science Strategy at Edelman
12-2012 - 10-2015
Associate Director - Science Strategy, BioScience Communications at Edelman

Education

9-2001 - 9-2004
Doctor of Philosophy - PhD from King's College London
1998 - 2001
BSc from University of Southampton

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Member at Chief
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Insights For Selling To Eleanor

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eleanor is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Eleanor

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Eleanor move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Eleanor take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Eleanor

Personality Compatibility


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