Elena Chambers (nee Reznik-Orskaya)

Commander
DISC Type : D

Chief Strategy Execution Officer/ UK Country Director at Virgin Active

Addlestone, England, United Kingdom

Overview

Elena Chambers is a results-driven executive with deep expertise in balancing customer centricity and cost optimization. Her career includes COO and strategic transformation roles at major companies like Virgin Active, Allwyn, and 888holdings. People familiar with her work describe her as a dynamic, driven, and insightful leader who excels at execution.

There is no publicly available information about Elenas personal life, hobbies, or interests outside of her extensive professional career.

She holds dual Master of Business Administration (MBA) degrees from two of the worlds top programs: Columbia Business School and London Business School.

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They are not always relationship oriented.

Topics They Care About

Business Transformation
Has held multiple senior roles focused on strategy and transformation, including at Allwyn and Virgin Media O2, and is described as a "business transformation leader".
Customer Operations
As COO at William Hill and 888holdings, she had executive responsibility for large-scale customer operations, managing teams of over 1, 000 people.
Strategic Realignment
A key part of her background is strategic realignment and developing internal strategy to drive business performance and adapt to changing needs.

Media Appearances

Allwyn hires proven executive to lead transformation and corporate development. Featured in Allwyn

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Allwyn appoints Elena Chambers as Group Chief Transformation and Corporate Development Officer. Featured in Gambling Insider

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Elena Chambers, Group Chief Transformation and Corporate Development Officer – Allwyn - Executive Profile. Featured in Gambling Insider

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Work History

7-2025
Chief Strategy Execution Officer/ UK Country Director at Virgin Active
11-2024 - 7-2025
Chief Corporate Development & Transformation Officer at Allwyn
6-2023 - 11-2024
Director of Strategy and Transformation/ Channel Director at Virgin Media O2
7-2022 - 6-2023
Chief Operations Officer/ CEO Chief of Staff at 888holdings
1-2022 - 12-2022
Chief Operations Officer at William Hill

Education

2016 - 2018
Master of Business Administration (MBA) from Columbia Business School
2016 - 2018
Master of Business Administration (MBA) from London Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Addlestone, England, United Kingdom Job Level : Leadership Designation : Chief Strategy Execution Officer/ UK Country Director at Virgin Active
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Elena

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Elena take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Elena

Personality Compatibility


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