Elena Crespo

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DISC Type : DC

Principal, Marketing, Business Development & Customer Engagement at Verisave

New York City Metropolitan Area, United States

Overview

Elena has no verified overview

Personality Overview

Thorough Evaluator

ROI Driven

Precise But Practical

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Elena has no verified topics they care about

Media Appearances

Elena has no verified media appearances

Work History

2021
Principal, Marketing, Business Development & Customer Engagement at Verisave
2020
Advisory Board Member at Verisave
2020 - 2021
Chief Marketing Officer at HealthKick
2019 - 2020
Principal at Thale Partners
2010 - 2019
Chief Marketing and Innovation Officer │CMO at Laurentina Media

Education

Master of Business Administration - MBA from Harvard Business School
AB magna cum laude from Harvard University

More Information

Social Presence :

Prographics :

Exp : 31 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Principal, Marketing, Business Development & Customer Engagement at Verisave
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Elena

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • If convinced, they can reach decisions quite fast.
  • Can Elena take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Elena

Personality Compatibility


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