Elena Lucicesare

Activist
DISC Type : Cd

Marketing & Business Development Manager at help4u.today

Milan, Lombardy, Italy

Overview

Elena is a marketing consultant and project manager at NoAgency Marketing & Communication, specializing in developing omnichannel communication campaigns. With a Masters from MIP Politecnico di Milano, her expertise spans the skin care, automotive, and pharma sectors. Colleagues describe her as talented, competent, and an excellent project manager.

She demonstrates a passion for continuous learning and professional development, recently attending the WMF - We Make Future event to gather new insights and inspiration. Her posts show she is focused on team growth, celebrating new talent, and sharing valuable knowledge with her professional network.

Elena is also a lecturer in Social Media Marketing for the Società Umanitaria in Milan.

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Digital Transformation
She is actively leading projects focused on the digital transformation of marketing and sales processes for clients in the education sector.
Omnichannel Campaigns
A core part of her philosophy is creating unique, omnichannel campaigns inspired by deep knowledge of the product, target audience, and client needs.
Marketing Innovation
She actively seeks out new stimuli and innovations in the marketing field by attending major industry events like WMF - We Make Future.

Media Appearances

Elena has no verified media appearances

Work History

6-2020 - 8-2020
Marketing & Business Development Manager at help4u.today
1-2020
Marketing Optimizer & Digital Account Manager at NoAgency Marketing & Communication S.r.l.
11-2018
Docente di Social Media Marketing at Società Umanitaria
10-2018 - 1-2020
Customer Experience Manager | BDC Coordinator at AutoRigoldi S.p.A.
10-2015 - 9-2018
Digital Marketing Manager at AutoRigoldi S.p.A.

Education

2009 - 2011
Master from MIP Politecnico di Milano
2003 - 2004
Master in Marketing dei servizi from Università degli Studi di Modena e Reggio Emilia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Marketing & Business Development Manager at help4u.today
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Elena

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Elena take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Elena

Personality Compatibility


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