Elena Luneva

Commander
DISC Type : D

Chief Product & Technology Officer at Madison Reed

San Francisco, California, United States

Overview

Elena Luneva is a product leader and GM at Braintrust, with a history of scaling global businesses at Nextdoor, OpenTable, and BlackRock. She holds an MBA from London Business School and degrees from NYU. Colleagues describe her as passionate, driven, strategic, and smart, highlighting her strong product instincts.

Outside of her executive roles, Elena is an angel investor focused on economic empowerment, climate change, and female founders. She enjoys backcountry skiing and wingfoiling. Her writing reveals a focus on personal growth, learning, and finding balance, expressing excitement for ski trips and volunteering in her kids art class.

She built a new B2B vertical from scratch at Nextdoor that accounted for 30% of the companys revenue at its IPO.

Personality Overview

Decisive

Candid & Clear

Impact-Driven

They like to move fast and expect the same from others.  They respond better to strong and respectful interactions. More than the product, they care about the impact of the product.

Topics They Care About

Future of Work
Her current role at Braintrust involves building the future of work, and she frequently posts online about distributed jobs and economic empowerment for talent.
AI in Business
She teaches courses on leveraging AI for executive communication and led Braintrust's pivot to an AI-powered SaaS platform. She writes and speaks about enabling teams with AI.
Product Leadership
As a seasoned CPO and GM, she advises founders, coaches product leaders, and publishes articles on product principles, strategy, and team management.

Media Appearances

Elena has no verified media appearances

Work History

1-2026
Chief Product & Technology Officer at Madison Reed
6-2024
Fractional CPO, Advisor, Corporate Trainer at Elenetic
1-2025
Partner: Executive Leadership at Maven
3-2017 - 3-2025
Advisor at NFX
6-2022 - 1-2025
Chief Product Officer & General Manager at Braintrust

Education

2010 - 2010
MBA from London Business School
2007 - 2010
MBA from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Product & Technology Officer at Madison Reed
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Elena

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Elena take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Elena

Personality Compatibility


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