Elena Pérez Canal

Wildcard
DISC Type : cis

Export Manger USA & Canada at Aceites Abril

Greater Orense Area, Spain

Overview

Elena Pérez Canal is the Export Manager for the USA & Canada and Marketing Director at Aceites Abril, a family-owned company. She leads the brands international expansion and marketing strategy, focusing on developing the North American retail and Horeca channels. She has a Masters in Marketing from ESIC Business & Marketing School.

Outside of her corporate role, Elena has a background in journalism, having worked for El Mundo and as a television presenter for a program on arts and culture. She is also a marathon runner, having completed the New York City marathon, and speaks about personal resilience and overcoming challenges.

She co-founded the Galician Cinema Food Festival in New York, combining her passions for food, film, and her Galician heritage.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

International Growth
As Export Manager for the USA & Canada, she is responsible for the company's growth strategy and commercial relationships in North American markets.
Brand Storytelling
She emphasizes building a brand story and offering novel products as key strategies for successfully entering competitive markets like the United States.
US Food Market
Has extensive experience developing distribution in the US, viewing it as a long-term market that is always open to innovative, high-quality products.

Media Appearances

Elena has no verified media appearances

Work History

1-2014
Export Manger USA & Canada at Aceites Abril
11-2009
Marketing Manager at Aceites Abril
3-2009 - 11-2009
Redactora at Television de Galicia (TVG)
9-2007 - 2-2009
Coordinadora de redacción at El Mundo

Education

2021 - 2021
Advance Management Program from IE Business School
2011 - 2012
Gesco (Master en Gestión Comercial y Marketing) from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Orense Area, Spain Job Level : Middle Designation : Export Manger USA & Canada at Aceites Abril
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Elena

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Elena take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Elena

Personality Compatibility


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