Elena Smith

Pioneer
DISC Type : dis

PR Manager UK & IRE, SWATCH and Certina at Swatch Group

London, England, United Kingdom

Overview

An ambitious PR and Communications professional with over 14 years of experience, specializing in luxury watches, health, and wellness for global brands like Swatch Group. People who have worked with her describe her as reliable, forward-thinking, and incredibly efficient. She holds a Masters degree from Lomonosov Moscow State University.

Elena is passionate about the sport of padel, having been at the forefront of its growing popularity in the UK. This interest aligns with her professional work, allowing her to merge personal enthusiasm with brand partnerships. She is also fluent in English, French, and Russian, indicating strong cross-cultural communication skills.

She recently brought a partnership to life between the watch brand Certina and the Pro Am Padel Tour.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Padel Tennis
Her recent activity shows a significant professional and personal passion for padel, having launched a partnership between Certina and the UK's Pro Am Padel Tour.
Luxury Brand PR
She has extensive experience managing public relations for luxury watch brands, including Swatch, Certina, Rado, and IWC Schaffhausen.
Health & Wellness
Previously led communications for health-focused companies like Nelsons (RESCUE Remedy) and Atlas Biomed, focusing on consumer education.

Media Appearances

Elena has no verified media appearances

Work History

11-2025
PR Manager UK & IRE, SWATCH and Certina at Swatch Group
4-2024 - 4-2025
PR Manager UK & IRE, Certina and Rado at Swatch Group
9-2023 - 3-2026
Certina PR Manager UK & IRE at Swatch Group
8-2021 - 9-2023
Public Relations & Influencer Manager at Nelsons
12-2018 - 7-2021
Communications and PR Director at Atlas Biomed

Education

9-2005 - 6-2006
Master's degree from Lomonosov Moscow State University (MSU)
9-2000 - 6-2005
Bachelor's degree from Ural State University named after A.M.Gorky

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Middle Designation : PR Manager UK & IRE, SWATCH and Certina at Swatch Group
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Elena

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They are generally fast movers and can take quick decisions
  • Can Elena take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Elena

Personality Compatibility


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