Elena Smith in

Elena Smith

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PR Manager UK & IRE, SWATCH and Certina at Swatch Group
📍 London, England, United Kingdom

An ambitious PR and Communications professional with over 14 years of experience, specializing in luxury watches, health, and wellness for global brands like Swatch Group. People who have worked with her describe her as reliable, forward-thinking, and incredibly efficient. She holds a Masters degree from Lomonosov Moscow State University.

Elena is passionate about the sport of padel, having been at the forefront of its growing popularity in the UK. This interest aligns with her professional work, allowing her to merge personal enthusiasm with brand partnerships. She is also fluent in English, French, and Russian, indicating strong cross-cultural communication skills.

She recently brought a partnership to life between the watch brand Certina and the Pro Am Padel Tour.

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Experience
17 Years
Current Role
PR Manager UK & IRE, SWATCH and Certina
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Elena cares about

Padel Tennis
Her recent activity shows a significant professional and personal passion for padel, having launched a partnership between Certina and the UK's Pro Am Padel Tour.
Luxury Brand PR
She has extensive experience managing public relations for luxury watch brands, including Swatch, Certina, Rado, and IWC Schaffhausen.
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Career

Work history

11-2025
PR Manager UK & IRE, SWATCH and Certina
Swatch Group
4-2024 - 4-2025
PR Manager UK & IRE, Certina and Rado
Swatch Group
9-2023 - 3-2026
Certina PR Manager UK & IRE
Swatch Group
8-2021 - 9-2023
Public Relations & Influencer Manager
Nelsons
12-2018 - 7-2021
Communications and PR Director
Atlas Biomed
In the press

Media appearances

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Education
9-2005 - 6-2006
Master's degree
Lomonosov Moscow State University (MSU)
9-2000 - 6-2005
Bachelor's degree
Ural State University named after A.M.Gorky
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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