Elena Tognoni

Critic
DISC Type : C

Head of Marketing, Brand and Digital at Women's Aid Federation of England

London, England, United Kingdom

Overview

Elena has no verified overview

Personality Overview

Negotiator

Critic

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Elena has no verified topics they care about

Media Appearances

Elena has no verified media appearances

Work History

11-2025
Head of Marketing, Brand and Digital at Women's Aid Federation of England
11-2023 - 11-2025
Head of Digital, Marketing and Communications at MSI Reproductive Choices UK
1-2022 - 11-2023
Digital Client Engagement Manager at MSI Reproductive Choices UK
1-2021 - 1-2022
Digital Comms and Marketing Manager at MSI Reproductive Choices UK
9-2018 - 9-2019
Digital Marketing and Communications Officer at Hope and Homes for Children

Education

2014 - 2017
Master’s Degree from Università degli Studi di Milano
2011 - 2011
Gender Studies from Harcum College

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing, Brand and Digital at Women's Aid Federation of England
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Elena

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Elena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Elena

Personality Compatibility


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