Elena Toma

Critic
DISC Type : C

Finance Manager at Apposite Technology Partners

London Area, United Kingdom

Overview

Elena is an AAT and ACCA-trained accountant with over 16 years of experience in financial control, predominantly within IT and SaaS businesses. As Finance Manager at Apposite, she manages all finance functions and has extensive experience in business transformation and improving accounting processes.

Outside of work, Elena is passionate about traveling and learning new languages. She lives in London with her husband and daughter, balancing her professional career with family and personal development.

She has hands-on experience in acquisition integration and consolidation accounting from her time at CloudTrade during its acquisition.

Personality Overview

Objective Thinker

Precise

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Financial Control
Her career is built on over 16 years of experience in financial control, a core responsibility in her current and past roles.
SaaS Business Finance
Her professional experience is predominantly focused on the financial management of SaaS businesses in the IT sector.
Business Process Improvement
Her profile highlights broad experience in the transformation and improvement of business and accounting processes and systems.

Media Appearances

Elena has no verified media appearances

Work History

11-2023
Finance Manager at Apposite Technology Partners
5-2022 - 12-2023
Senior Finance Analyst at CloudTrade – an Advanced company
8-2017 - 4-2022
Financial Controller at CloudTrade – an Advanced company
8-2015 - 8-2017
Management Accountant at ADR Group
10-2012 - 6-2015
Financial Controller at EGS Group Ltd

Education

2009 - 2015
Skills Level from ACCA
2006 - 2009
Level 4 from AAT

More Information

Social Presence :

Prographics :

Exp : 17 Location : London Area, United Kingdom Job Level : Middle Designation : Finance Manager at Apposite Technology Partners
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Elena

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Elena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Elena

Personality Compatibility


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