Elin Ashrafi

Visionary
DISC Type : Ds

Chief of Staff at Omnea

New York, New York, United States

Overview

Elin Ashrafi is the Chief of Staff at Omnea, an AI procurement software company. Her career spans venture capital and operational roles, including time as a Venture & Growth Investor at Kinnevik and Chief of Staff at the legal AI firm Legora. She is a graduate of the Stockholm School of Economics.

Outside of her tech career, Elin has a deep-rooted passion for basketball, having attended a national basketball high school. This interest continued into her university years, where she coached the schools team and was actively involved in the Student Association.

Elin was honored as "Coach of the Year" for her leadership of the basketball team at the Stockholm School of Economics.

Personality Overview

Big Vision Person

Direct & Assertive

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Procurement
As Chief of Staff at Omnea, she is at the forefront of applying AI to optimize procurement processes for businesses.
Venture Investing
She has significant experience as an angel investor with byFounders and as a venture investor with Kinnevik, focusing on companies from Series A to IPO.
Legal Technology
In her previous role at Legora, she was involved in scaling an AI workspace designed to automate and assist with legal work.

Media Appearances

Elin has no verified media appearances

Work History

10-2025
Chief of Staff at Omnea
8-2025
Angel Investor at byFounders
1-2025 - 10-2025
Chief of Staff at Legora
2-2023 - 1-2025
Venture & Growth Investor at Kinnevik
8-2021 - 1-2023
LUMA #36 at Kinnevik

Education

Bachelor of Science from Stockholm School of Economics
Natural Sciences / Basketball from Marks Gymnasium, National Basketball High School (RIG)

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : N/A Designation : Chief of Staff at Omnea
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Insights For Selling To Elin

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Elin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Elin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Elin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Elin

Personality Compatibility


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