Nick Williams

Trailblazer
DISC Type : DI

Owner at Long Run Business Services, LLC

Louisville Metropolitan Area, United States

Overview

Nick Williams is the owner of Long Run Business Services, an improvement firm with a focus on small to midsize companies. With over 20 years of experience in operational improvements and business transformations, he holds an MBA from Indiana University and an engineering degree from Purdue University. People often describe him as smart, hard-working, and an intuitive leader.

Outside of his professional life, Nick is a competitive cyclist and a USAC-certified coach. He runs Authentic Endurance LLC to help athletes, particularly busy professionals, achieve their goals in endurance events like mountain biking and gravel racing. He and his wife are raising their five children in Louisville, Kentucky.

He founded Long Run Bicycle Service during the COVID-19 pandemic, successfully capitalizing on the unprecedented growth in the bicycle industry.

Personality Overview

Persuasive

Assertive

Informal

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Operational Excellence
His career is dedicated to driving operational improvements and business transformations in over 100 organizations, specializing in Lean, Six Sigma, and continuous improvement.
Entrepreneurship
As a founder of several small businesses, including a consulting firm and two cycling-related companies, he has a deep understanding of the commitment entrepreneurs require.
Endurance Cycling
A competitive cyclist and certified coach, he is passionate about helping others achieve breakthrough performances in mountain biking and gravel racing.

Media Appearances

Nick has no verified media appearances

Work History

3-2020
Owner at Long Run Business Services, LLC
1-2021
Owner & Coach at Authentic Endurance LLC
Founder & Owner at Long Run Bicycle Service, LLC
Senior Manager Logistics & Supply Chain at LINAK U.S.
VP of Operations at Alliance Cost Containment

Education

Masters of Business Administration from Indiana University - Kelley School of Business
Bachelor of Science (B.Sc.) from Purdue University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Louisville Metropolitan Area, United States Job Level : Leadership Designation : Owner at Long Run Business Services, LLC
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Nick

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Nick take some risk or not?

  • If necessary, they will be ready to take risks.

You And Nick

Personality Compatibility


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