Elina Kasabova

Researcher
DISC Type : Cs

Director Marketing & Business Strategy - Dev.Team at Intellimar

United States

Overview

Elina is a marketing and strategy director with over 15 years of experience specializing in business development and strategic marketing. She holds a Masters degree in International Economic Relations and Marketing and is described by colleagues as committed, professional, and task-oriented.

Elinas personal interests lie in the arts, design, and psychology. She is an avid traveler who enjoys exploring different cultures and exotic destinations. To relax, she spends time hiking in nature, swimming, and socializing with family and friends.

Unique fact: Elina is the founder of her own marketing and business development consultancy, EK GROUP EOOD.

Personality Overview

Process Focused

Soft Communicator

Self-Disciplined

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Strategic Marketing
Her career spans over 15 years in marketing strategy, from founding her own consultancy to leading growth and strategy teams.
Business Development
A core skill listed across her professional experience, focused on identifying market niches and driving new leads.
Arts and Design
She has a stated personal interest in the arts and design, complemented by a social media post about package design.

Media Appearances

Elina has no verified media appearances

Work History

12-2022
Director Marketing & Business Strategy - Dev.Team at Intellimar
9-2019
Director Growth & Strategy at MaxiForce Bollards
8-2009
Founder at EK GROUP EOOD
9-2008 - 8-2009
Marketing Coordinator at VELUX Bulgaria
4-2007 - 9-2008
Commercial Assistant at Danish Embassy in Sofia, Bulgaria

Education

High School Diploma from First English Language School
Master's degree from University of National and World Economy

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Mid-senior Designation : Director Marketing & Business Strategy - Dev.Team at Intellimar
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Insights For Selling To Elina

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Elina

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Elina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Elina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Elina

Personality Compatibility


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