Elisa is a VP, Account Director at GSW with nearly fifteen years in pharmaceutical advertising at top firms like WPP, IPG, and Omnicom. She has managed global product launches for clients including AstraZeneca, Merck, and SUN Pharma. She is a Summa Cum Laude graduate of Rider University.
Beyond her professional life, Elisa has a strong background and deep appreciation for the arts, particularly music and entertainment. This creative passion complements her work in the marketing and advertising industry, providing a unique perspective on brand storytelling.
She is a firm believer that success occurs when opportunity meets preparation.
Read the full overview →They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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