Michelle Craig

Trailblazer
DISC Type : DI

Director of Marketing, Education at AppsAnywhere

South Milford, England, United Kingdom

Overview

Michelle is a marketing leader with 20 years of experience in the EdTech industry, focused on embedding technologies that positively impact student lives. She has a Professional Certificate in Marketing and is described by colleagues as enthusiastic, knowledgeable, and creative.

Beyond her professional life, Michelle is a dedicated mother to her two children. She spends her free time actively supporting her sons football team from the sidelines and cheering for her daughter at cheerleading events.

She recently led and presented new research on Generation Alpha, offering a glimpse into the future expectations of higher education.

Personality Overview

Charismatic

Informal

Achievement-Oriented

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Generation Alpha
Leads and presents original research on how this generation's digital-first expectations for AI and hybrid learning are reshaping higher education.
EdTech Innovation
Passionate about leveraging technology to provide equal access to education and improve student success, a theme throughout her 20-year career.
Student Digital Equity
Focuses on ensuring all students have access to the software and devices they need to succeed, regardless of their location or personal device.

Media Appearances

Michelle has no verified media appearances

Work History

12-2025
Director of Marketing, Education at AppsAnywhere
2-2024 - 12-2025
Director of Marketing and Commercial Operations at AppsAnywhere
11-2022 - 2-2024
Head of Marketing and Commercial Operations at Solutionpath
9-2020 - 1-2023
Head Of Marketing at Solutionpath
8-2018 - 9-2020
Marketing Manager, UK/EMEA at JobTeaser

Education

2010 - 2011
Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing
2011 - 2011
Certificate from Content etc (E Learning Course)

More Information

Social Presence :

Prographics :

Exp : 20 Location : South Milford, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing, Education at AppsAnywhere
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michelle

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michelle take some risk or not?

  • If necessary, they will be ready to take risks.

You And Michelle

Personality Compatibility


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