Elisa Macieira

Editor
DISC Type : CS

Americas Regional Lead for Carbon Neutral Energy at Bayer

São Paulo, São Paulo, Brazil

Overview

Elisa Macieira is the Americas Regional Lead for Carbon Neutral Energy at Bayer, leveraging over fifteen years of experience in finance and M&A. An MIT MBA graduate, she specializes in project management, data analytics, and strategic planning to deliver large-scale renewable energy projects. Colleagues describe her as dedicated, forward-thinking, and dynamic.

Beyond her corporate role, Elisa has a strong interest in entrepreneurial innovation. During her MBA studies at MIT, she was granted funding and mentorship through the MIT Sandbox program to develop a Fintech startup project, showcasing her passion for applying technology to solve financial challenges.

She received a Bayer Engineering and Manufacturing Excellence award for her work on what was possibly the largest renewable energy contract ever signed by a single company.

Personality Overview

Slow Buyer

Fact-Driven

Skeptic

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Carbon Neutrality
Leads Bayer's efforts in the Americas to become climate neutral by 2030, recently highlighting the delivery of major solar projects to achieve this goal.
Renewable Energy Deals
Manages and executes large-scale renewable energy contracts, receiving a company award for a landmark deal that was one of the largest ever signed by a single company.
Fintech Innovation
Demonstrated a clear interest in financial technology by developing a Fintech startup project that received funding and mentorship while she was attending MIT.

Media Appearances

Watch a quick interview with Elisa Macieria, Bayer's Americas Regional Lead for Carbon Neutral Energy. Featured in Facebook

See Now

Work History

3-2023
Americas Regional Lead for Carbon Neutral Energy at Bayer
7-2019 - 1-2023
North America Lead for Energy & Utilities at Bayer
1-2020 - 6-2020
Analytics & Insights Manager at Bayer
9-2017 - 4-2018
M&A Manager at Rumo
12-2016 - 9-2017
M&A Manager at Cosan

Education

2018 - 2019
Master of Business Administration - MBA from Massachusetts Institute of Technology
2019 - 2020
MicroMasters from Columbia University
2013 - 2013
Master of Business Administration (MBA) from COPPEAD UFRJ
2002 - 2005
Bachelor's degree from Ibmec

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Americas Regional Lead for Carbon Neutral Energy at Bayer
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Insights For Selling To Elisa

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisa is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Elisa

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Elisa move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Elisa take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Elisa

Personality Compatibility


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