Elizabeth Briggs

Observer
DISC Type : ci

Global Marketing Manager, DuPont Personal Protection at DuPont

Richmond, Virginia, United States

Overview

As Global Marketing Manager for DuPont Personal Protection, Elizabeth Briggs is a marketing leader focused on iconic safety brands like Tyvek®. A Six Sigma Black Belt with an MBA from Wake Forest University, she has deep expertise in marketing strategy, new product launches, and building vital partnerships to protect frontline workers.

She is passionate about supporting military veterans and has been instrumental in expanding DuPonts partnership with Team Rubicon, a veteran-led disaster response organization.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Worker Safety
Her entire career at DuPont has been dedicated to personal protective equipment, with a focus on protecting workers from complex, multi-hazard threats in the field.
Supporting Veterans
Proudly shares and promotes DuPont's partnership with Team Rubicon, a humanitarian organization that utilizes the skills of military veterans for disaster response.
Go-to-Market Strategy
Her roles have consistently involved leading overall marketing strategy, including new product launches, channel marketing activities, and content development for the Tyvek® brand.

Media Appearances

Attending AIHCE EXP for the first time? DuPont's Liz Briggs shares insights. Featured in YouTube

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DuPont and Epicore Biosystems Collaborate to Advance Worker Safety through Smart Wearable Technology. Featured in PR Newswire

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Work History

2-2024
Global Marketing Manager, DuPont Personal Protection at DuPont
11-2022 - 2-2024
Americas Marketing Manager, Tyvek® Protective Apparel at DuPont
6-2019 - 11-2022
Marketing Manager, North America - DuPont Personal Protection at DuPont
8-2016 - 6-2019
Marketing Manager, North America - Tyvek® Protective Apparel at DuPont
11-2014 - 8-2016
End Use Marketing Manager, North America - Tyvek® Protective Apparel at DuPont

Education

2007 - 2009
MBA from Wake Forest University School of Business
1997 - 1999
MSW from Florida State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Richmond, Virginia, United States Job Level : Middle Designation : Global Marketing Manager, DuPont Personal Protection at DuPont
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Elizabeth

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They like to analyze well and then make their decisions.
  • Can Elizabeth take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Elizabeth

Personality Compatibility


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