Elizabeth Fiori

Commander
DISC Type : D

Director of Marketing + eCommerce at HABA FAMILYGROUP

Campton, New Hampshire, United States

Overview

Elizabeth Fiori is a data-driven marketing leader with 17 years of experience accelerating ecommerce growth for brands. Educated at the University of Massachusetts Amherst, she specializes in blending strategic insight with creative precision. Colleagues describe her as analytical, thoughtful, creative, and innovative, with a talent for unifying brand, data, and technology.

Based on her recent activity, Elizabeth is deeply passionate about childrens development, specifically the importance of imaginative and creative play. She actively celebrates her companys product achievements in this area. Her interests suggest a commitment to staying informed on global business trends and leadership strategies.

She holds a certification in "AI Visibility Essentials, " highlighting her focus on integrating modern technology into marketing.

Personality Overview

Impact-Driven

Strong-Willed

Very Quick

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

eCommerce Growth
Her entire career focuses on transforming digital ecosystems and accelerating ecommerce performance through omnichannel marketing strategies.
Data-Driven Marketing
Emphasizes using data and implementing AI tools to streamline workflows, optimize campaigns, and unlock new levels of personalization for a better brand experience.
Imaginative Play
Her social feed shows immense pride in her company's toys being recognized as finalists for awards, highlighting a passion for learning through play.

Media Appearances

Elizabeth has no verified media appearances

Work History

11-2023
Director of Marketing + eCommerce at HABA FAMILYGROUP
11-2023
Director of eCommerce + Digital Marketing at Bella Luna Toys
12-2022 - 11-2023
Ecommerce + Marketing Manager at HABA FAMILYGROUP
5-2022 - 12-2022
Ecommerce + Email Marketing Manager at HABA FAMILYGROUP
7-2020 - 5-2022
Director of eCommerce + Marketing at Farmhouse Pottery

Education

2007 - 2008
Bachelor's of Arts from University of Massachusetts Amherst
2007 - 2007
International Business and Culture from Universidad Pablo de Olavide

More Information

Social Presence :

Prographics :

Exp : 17 Location : Campton, New Hampshire, United States Job Level : Mid-senior Designation : Director of Marketing + eCommerce at HABA FAMILYGROUP
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Elizabeth

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Elizabeth take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Elizabeth

Personality Compatibility


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