Elizabeth Folce

Enthusiast
DISC Type : i

Founder and CEO at Nakery Beauty

Greater Tampa Bay Area, United States

Overview

Elizabeth Folce is the Founder and CEO of Nakery Beauty, a brand she launched after more than 20 years in the prestige cosmetics industry. A licensed esthetician, she leverages her extensive experience from roles at Korres and Estee Lauder to create innovative, clean beauty products focused on anti-aging body care.

Driven by a passion for creating products that address real womens needs, Elizabeth founded her company to fill a market gap for those over 50. Her brand philosophy merges wellness with skincare, aiming to help women feel confident and empowered at every stage of life. She currently resides in New York City.

After hearing countless womens frustrations as an on-air HSN host, she created Nakery Beauty to specifically address overlooked concerns like crepey skin and loss of elasticity.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Anti-aging Bodycare
She founded Nakery Beauty to specifically address a market gap for concerns like sagging and crepey skin on the body, not just the face.
Clean Beauty
Her brand is built on a "clean beauty" philosophy, creating vegan, cruelty-free products without harsh chemicals to meet rigorous standards like HSN Clean Beauty.
Women's Wellness
Connects skincare with overall wellness, developing products that address the root causes of aging, such as stress and poor sleep, and their effect on skin.

Media Appearances

Nakery Beauty built a $21M business by listening to women over 50. Featured in TBBW Magazine

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Female Founders: Liz Folce of Nakery Beauty On The Five Things You Need To Thrive And Succeed As A Founder. Featured in Authority Magazine (Medium)

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Behind the Brand: Liz Folce, Founder of Nakery Beauty. Featured in The Skin (Substack)

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Work History

1-2022
Founder and CEO at Nakery Beauty
3-2007 - 12-2021
Vice President - Sales and Account Management, Vice President-TV Retailing, On-Air Beauty Expert at Korres Natural Products
2004 - 2007
General Manager at Pout Ltd
2000 - 2004
Bobbi Brown Regional Sales Director at Estee Lauder
1998 - 2000
Origins Owned Retail Store Development/Account Executive at Estee Lauder

Education

1987 - 1988
Education details unavailable from Marin County Community College

More Information

Social Presence :

Prographics :

Exp : 37 Location : Greater Tampa Bay Area, United States Job Level : Leadership Designation : Founder and CEO at Nakery Beauty
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Elizabeth

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Elizabeth take some risk or not?

  • They can take some low-probability risks if needed.

You And Elizabeth

Personality Compatibility


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