Elizabeth Folce in

Elizabeth Folce

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Founder and CEO at Nakery Beauty
📍 Greater Tampa Bay Area, United States

Elizabeth Folce is the Founder and CEO of Nakery Beauty, a brand she launched after more than 20 years in the prestige cosmetics industry. A licensed esthetician, she leverages her extensive experience from roles at Korres and Estee Lauder to create innovative, clean beauty products focused on anti-aging body care.

Driven by a passion for creating products that address real womens needs, Elizabeth founded her company to fill a market gap for those over 50. Her brand philosophy merges wellness with skincare, aiming to help women feel confident and empowered at every stage of life. She currently resides in New York City.

After hearing countless womens frustrations as an on-air HSN host, she created Nakery Beauty to specifically address overlooked concerns like crepey skin and loss of elasticity.

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Experience
37 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Greater Tampa Bay Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Elizabeth cares about

Anti-aging Bodycare
She founded Nakery Beauty to specifically address a market gap for concerns like sagging and crepey skin on the body, not just the face.
Clean Beauty
Her brand is built on a "clean beauty" philosophy, creating vegan, cruelty-free products without harsh chemicals to meet rigorous standards like HSN Clean Beauty.
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Career

Work history

1-2022
Founder and CEO
Nakery Beauty
3-2007 - 12-2021
Vice President - Sales and Account Management, Vice President-TV Retailing, On-Air Beauty Expert
Korres Natural Products
2004 - 2007
General Manager
Pout Ltd
2000 - 2004
Bobbi Brown Regional Sales Director
Estee Lauder
1998 - 2000
Origins Owned Retail Store Development/Account Executive
Estee Lauder
In the press

Media appearances

Nakery Beauty built a $21M business by listening to women over 50. Featured in TBBW Magazine
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Female Founders: Liz Folce of Nakery Beauty On The Five Things You Need To Thrive And Succeed As A Founder. Featured in Authority Magazine (Medium)
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Education
1987 - 1988
Education details unavailable
Marin County Community College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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