Elizabeth Rook

Go-getter
DISC Type : d

Account Manager at Reapit Australia & New Zealand

Greater Sydney Area, Australia

Overview

Elizabeth is a Strategic Account Manager at Reapit, specializing in PropTech and SaaS growth for the real estate sector in Australia and New Zealand. Leveraging her background as a former agent and postgraduate studies from The University of Sydney Business School, she helps agencies adopt technology to improve performance, productivity, and profitability.

As a consultant, she has sold properties valued up to $20 million and successfully led a real estate offices complete migration to an end-to-end SaaS cloud solution.

Personality Overview

Direct & Candid

Self-Confident

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

PropTech Adoption
Passionate about transforming the real estate industry by helping agencies embrace smarter technology, data insights, and a human-first approach to growth.
Integrated Platforms
Advocates for agencies to use a single, connected platform with one login to simplify operations, enhance security, and improve client focus.
SaaS Transformation
Focuses on consulting and migrating real estate offices to end-to-end SaaS cloud solutions to drive significant business efficiency.

Media Appearances

Elizabeth has no verified media appearances

Work History

4-2025
Account Manager at Reapit Australia & New Zealand
12-2020 - 4-2025
Director - PropTech Consulting | Client Representation | Negotiation at Elizabeth Rook Real Estate
5-2024 - 12-2024
Real Estate Consultant at Sotheby's International Realty
6-2023 - 5-2024
Real Estate Consultant at Laing+Simmons
12-2022 - 5-2023
Real Estate Consultant at BresicWhitney

Education

2014 - 2016
Postgraduate from The University of Sydney Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Sydney Area, Australia Job Level : Middle Designation : Account Manager at Reapit Australia & New Zealand
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Elizabeth

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • Their decision making speed is somewhere in the middle.
  • Can Elizabeth take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Elizabeth

Personality Compatibility


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