Ella Long

Collaborator
DISC Type : is

Chief Executive Officer at Sourcing City

Greater Guildford Area, United Kingdom

Overview

Ella Long is the CEO of Sourcing City, a leading service provider in the UKs promotional merchandise industry. Having progressed from Operations Director to CEO, she has a deep, hands-on understanding of the business and is a well-respected leader in the sector, focused on innovation and growth.

Ella is committed to continuing the companys legacy, which was founded by her late husband, David Long. She champions global collaboration within the industry and has been praised for her integrity and long-term thinking. Her recent acceptance of a posthumous lifetime achievement award for David underscores this dedication.

She has worked at Sourcing City for over 22 years, holding various roles before officially becoming CEO and continuing the companys strategic direction.

Personality Overview

Fair-minded

Consensus Builder

Good Listener

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Promotional Merchandise
As CEO of Sourcing City, she is a key figure in the UK promotional products market, overseeing major industry trade shows like Merchandise World.
Industry Innovation
Her first senior leadership appointment was a Strategy Director focused on next-generation services and bringing fresh insights from the print-on-demand sector to the company.
Business Legacy
She is continuing the vision of the company's founder, her late husband David Long, and recently accepted a BPMA Lifetime Achievement Award on his behalf.

Media Appearances

Ella Becomes CEO and Retirement Message from David Long. Featured in Sourcing City News

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David Long Retires as Sourcing City CEO; Ella Long Takes the Helm. Featured in ASICentral

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Management change at Sourcing City. Featured in eppi Magazine

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Work History

6-2025
Chief Executive Officer at Sourcing City
9-2011 - 6-2025
Operations Director at Sourcing City
1-2003 - 8-2011
Customer Services Manager at Sourcing City
2-1995 - 1-2003
Sales Executive at Dowlis Corporate Solutions

Education

1984 - 1990
English from Impington Village College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Guildford Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Sourcing City
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Insights For Selling To Ella

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ella is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Ella

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Ella move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Ella take some risk or not?

  • It is unlikely that they will take many risks.

You And Ella

Personality Compatibility


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