Ella Long in

Ella Long

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Chief Executive Officer at Sourcing City
📍 Greater Guildford Area, United Kingdom

Ella Long is the CEO of Sourcing City, a leading service provider in the UKs promotional merchandise industry. Having progressed from Operations Director to CEO, she has a deep, hands-on understanding of the business and is a well-respected leader in the sector, focused on innovation and growth.

Ella is committed to continuing the companys legacy, which was founded by her late husband, David Long. She champions global collaboration within the industry and has been praised for her integrity and long-term thinking. Her recent acceptance of a posthumous lifetime achievement award for David underscores this dedication.

She has worked at Sourcing City for over 22 years, holding various roles before officially becoming CEO and continuing the companys strategic direction.

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Experience
31 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater Guildford Area, United Kingdom
Personality Overview

How Ella shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ella cares about

Promotional Merchandise
As CEO of Sourcing City, she is a key figure in the UK promotional products market, overseeing major industry trade shows like Merchandise World.
Industry Innovation
Her first senior leadership appointment was a Strategy Director focused on next-generation services and bringing fresh insights from the print-on-demand sector to the company.
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Career

Work history

6-2025
Chief Executive Officer
Sourcing City
9-2011 - 6-2025
Operations Director
Sourcing City
1-2003 - 8-2011
Customer Services Manager
Sourcing City
2-1995 - 1-2003
Sales Executive
Dowlis Corporate Solutions
In the press

Media appearances

Ella Becomes CEO and Retirement Message from David Long. Featured in Sourcing City News
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David Long Retires as Sourcing City CEO; Ella Long Takes the Helm. Featured in ASICentral
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Education
1984 - 1990
English
Impington Village College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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