Ella Rosenbloom

Observer
DISC Type : ic

VP Sustainability at Califia Farms

San Francisco Bay Area, United States

Overview

Ella Rosenbloom serves as the VP of Sourcing & Sustainability at Califia Farms, where she leads the companys strategy for creating an ethical and environmentally friendly supply chain. A Cornell University graduate, she focuses on reducing carbon emissions and building direct relationships with farmers.

She is passionately driven to create positive and meaningful change within the global food system. Her work centers on fostering a more sustainable and equitable agricultural community through collaboration and strategic partnerships with suppliers.

Ella is spearheading Califia Farms initiative to transition key ingredients, such as oats and almonds, to regenerative agriculture.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Regenerative Agriculture
She is leading her company's public commitment to transition key ingredients to regenerative farming practices and frequently speaks on the topic.
Sustainable Sourcing
Her entire career, from Clif Bar to Califia Farms, has centered on building ethical, sustainable, and transparent supply chains.
Food System Reform
She has a stated passion for creating “positive and meaningful change” in the food system, which guides her professional work.

Media Appearances

Califia Farms® Converts All North American Bottles to 100% Recycled Plastic. Featured in PR Newswire

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Califia Farms Introduces Major Packaging Change; Dave Ritterbush ... (includes comment from Ella Rosenbloom). Featured in Delimarket News

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Work History

12-2021
VP Sustainability at Califia Farms
12-2021
VP of Sourcing & Sustainability at Califia Farms
6-2020 - 11-2021
Sustainability Strategy Consultant at Self-employed
11-2016 - 3-2020
Director, Strategic Sourcing at Clif Bar & Company
6-2015 - 10-2016
Sr. Manager, Sustainable Sourcing, Packaging at Clif Bar & Company

Education

2003 - 2005
MA from Cornell University
1987 - 1991
BA from University at Albany

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP Sustainability at Califia Farms
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Insights For Selling To Ella

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ella is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ella

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ella move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Ella take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ella

Personality Compatibility


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