Ellen De Groot

Critic
DISC Type : C

Chief Executive Officer at LDC

Amsterdam, North Holland, Netherlands

Overview

Ellen de Groot is the Chief Executive Officer of Vitec LDC, bringing over two decades of experience in the B2B SaaS sector, with a recent focus on the HR industry. A graduate of the University of Groningen, she is a commercially driven executive focused on defining and executing growth strategies.



Ellen recently completed a course on the "Introduction to Artificial Intelligence, " showing her commitment to leveraging emerging technologies in business.

Personality Overview

Information Seeker

Negotiator

Precise

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

HR Technology
Her career has focused on the HR world for the past six years, and she actively uses the hashtag #HRtech in her professional communications.
B2B SaaS Growth
She has an extensive 20-year background in the B2B SaaS sector and a proven track record of executing growth strategies in various business environments.
People Empowerment
Her leadership philosophy is grounded in building trust and empowering individuals, believing that businesses succeed when their people thrive.

Media Appearances

Ellen has no verified media appearances

Work History

9-2025
Chief Executive Officer at LDC
7-2018 - 12-2024
Chief Product & Technology Officer at LTP Business Psychologists
2-2017 - 7-2018
Head Product Group Manager at FocusCura
1-2015 - 11-2016
Commercial Director at Zapaday - Tomorrow's News, recently acquired by ANP now Talpa
8-2011 - 12-2014
Director of Marketing and Business Development at ValueCare BV

Education

10-2022 - 1-2023
Education details unavailable from Hemingway Professional Governance
1991 - 1996
Drs. from University of Groningen

More Information

Social Presence :

Prographics :

Exp : 13 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Chief Executive Officer at LDC
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Insights For Selling To Ellen

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellen is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ellen

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ellen move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ellen take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ellen

Personality Compatibility


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