Ellen de Groot is the Chief Executive Officer of Vitec LDC, bringing over two decades of experience in the B2B SaaS sector, with a recent focus on the HR industry. A graduate of the University of Groningen, she is a commercially driven executive focused on defining and executing growth strategies.
Ellen recently completed a course on the "Introduction to Artificial Intelligence, " showing her commitment to leveraging emerging technologies in business.
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Experience
13 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview
How Ellen shows up
Information Seeker
Negotiator
Precise
It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.
Priorities
Topics Ellen cares about
HR Technology
Her career has focused on the HR world for the past six years, and she actively uses the hashtag #HRtech in her professional communications.
B2B SaaS Growth
She has an extensive 20-year background in the B2B SaaS sector and a proven track record of executing growth strategies in various business environments.
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Career
Work history
9-2025
Chief Executive Officer
LDC
7-2018 - 12-2024
Chief Product & Technology Officer
LTP Business Psychologists
2-2017 - 7-2018
Head Product Group Manager
FocusCura
1-2015 - 11-2016
Commercial Director
Zapaday - Tomorrow's News, recently acquired by ANP now Talpa
8-2011 - 12-2014
Director of Marketing and Business Development
ValueCare BV
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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