Joel Van Houten in

Joel Van Houten

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Marketing Director at Attic Security
📍 Utrecht, Utrecht, Netherlands

Joel is a Marketing Director at Attic Security with over 15 years of experience in user growth and performance marketing. He is a data-fluent leader and author on cybersecurity topics, adept at collaborating with C-level executives. Colleagues have described him as knowledgeable and passionate, particularly about CRM and lifecycle marketing.

Outside of his core marketing roles, Joel has a demonstrated passion for technology and development. He has actively participated in and won multiple hackathons, including events hosted by TNW and Facebook, where he and his teams built innovative applications from scratch.

Unique fact: Joel won a hackathon for the best use of the Deezer API by co-creating an app that allowed users to build social playlists via WhatsApp or Twitter.

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Experience
8 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Utrecht, Utrecht, Netherlands
Personality Overview

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Communication Style
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Priorities

Topics Joel cares about

SMB Cybersecurity
As an author for Attic Security, he writes articles focused on making cybersecurity accessible and actionable for small and medium-sized businesses.
User Growth
His career history at Lime, Getir, and Bird shows a deep focus on acquiring and retaining users in fast-paced, disruptive industries.
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Career

Work history

5-2025
Marketing Director
Attic Security
9-2022 - 5-2025
Senior Manager Rider Growth
Lime
3-2022 - 9-2022
Senior Manager Growth
Getir
10-2019 - 2-2022
Global Manager Rider Growth
Bird
4-2017 - 9-2019
Head of Growth
United Wardrobe
In the press

Media appearances

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Education
8-2018 - 9-2018
Education details unavailable
Growth Tribe
2010 - 2012
Commerciële Economie
Nederlands talen instituut (NTI)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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