Joel Van Houten

Critic
DISC Type : C

Marketing Director at Attic Security

Utrecht, Utrecht, Netherlands

Overview

Joel is a Marketing Director at Attic Security with over 15 years of experience in user growth and performance marketing. He is a data-fluent leader and author on cybersecurity topics, adept at collaborating with C-level executives. Colleagues have described him as knowledgeable and passionate, particularly about CRM and lifecycle marketing.

Outside of his core marketing roles, Joel has a demonstrated passion for technology and development. He has actively participated in and won multiple hackathons, including events hosted by TNW and Facebook, where he and his teams built innovative applications from scratch.

Unique fact: Joel won a hackathon for the best use of the Deezer API by co-creating an app that allowed users to build social playlists via WhatsApp or Twitter.

Personality Overview

Information Seeker

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

SMB Cybersecurity
As an author for Attic Security, he writes articles focused on making cybersecurity accessible and actionable for small and medium-sized businesses.
User Growth
His career history at Lime, Getir, and Bird shows a deep focus on acquiring and retaining users in fast-paced, disruptive industries.
Sustainable Transportation
Reflected on his five years in micromobility, expressing pride in helping replace millions of car trips with more sustainable options.

Media Appearances

Joel has no verified media appearances

Work History

5-2025
Marketing Director at Attic Security
9-2022 - 5-2025
Senior Manager Rider Growth at Lime
3-2022 - 9-2022
Senior Manager Growth at Getir
10-2019 - 2-2022
Global Manager Rider Growth at Bird
4-2017 - 9-2019
Head of Growth at United Wardrobe

Education

8-2018 - 9-2018
Education details unavailable from Growth Tribe
2010 - 2012
Commerciële Economie from Nederlands talen instituut (NTI)

More Information

Social Presence :

Prographics :

Exp : 8 Location : Utrecht, Utrecht, Netherlands Job Level : Mid-senior Designation : Marketing Director at Attic Security
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Joel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Joel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Joel

Personality Compatibility


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