Ellen Green

Trailblazer
DISC Type : DI

Vice President, Loyalty Strategy at Bounteous

Plano, Texas, United States

Overview

Ellen Green is a collaborative executive with over 20 years of experience leading loyalty, CRM, and customer experience strategies. As Vice President of Loyalty Strategy at Bounteous, she partners with clients to design and optimize loyalty experiences that drive revenue and engagement. She holds a BBA from Mays Business School at Texas A&M University.

Colleagues and clients describe her as a focused, creative, and results-oriented leader who is a trusted advisor. She is a recognized expert in transforming customer insights into enterprise-wide growth initiatives.

In a recent quiz, she identified her own loyalty personality type as a "Socialite, " indicating she is won over by exclusivity and special VIP treatment.

Personality Overview

Values Relationships

Informal

Charismatic

They are more likely to be open to unproven but exciting technologies.  They will bat for you if they come to believe in you. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Future of Loyalty
She frequently discusses evolving loyalty trends, emphasizing that points and discounts are no longer enough to earn genuine customer loyalty in today's market.
Restaurant Loyalty
Ellen has spoken on podcasts about how restaurants can build loyalty beyond transactions by creating exceptional and personalized customer experiences.
Digital Transformation
She recently highlighted the merger of Bounteous and Accolite, showing excitement for creating a global, end-to-end digital transformation consultancy for clients.

Media Appearances

416: Loyalty Live – Bounteous' Ellen Green on Partnerships. Featured in Apple Podcasts

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Ellen Green, Bounteous | Leaders in Customer Loyalty. Featured in YouTube

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Leaders in Customer Loyalty: Industry Voices – Bounteous on the Shifts Redefining Customer Loyalty. Featured in Loyalty360

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Work History

11-2021
Vice President, Loyalty Strategy at Bounteous
8-2021 - 3-2023
Vice President, Growth Marketing at Hathway: Now Bounteous
2-2021 - 8-2021
AVP, Loyalty & CRM at Hathway: Now Bounteous
4-2019 - 1-2021
Director, Loyalty & Engagement at Hathway: Now Bounteous
4-2018 - 4-2019
Director of Marketing Communications at Global Hotel Alliance

Education

2000 - 2004
BBA from Mays Business School - Texas A&M University
Education details unavailable from Churchill High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Plano, Texas, United States Job Level : Senior Designation : Vice President, Loyalty Strategy at Bounteous
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Insights For Selling To Ellen

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ellen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ellen move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ellen take some risk or not?

  • They can take risks if necessary.

You And Ellen

Personality Compatibility


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