Ellen Green in

Ellen Green

Trailblazer · DISC type DI
Vice President, Loyalty Strategy at Bounteous
📍 Plano, Texas, United States

Ellen Green is a collaborative executive with over 20 years of experience leading loyalty, CRM, and customer experience strategies. As Vice President of Loyalty Strategy at Bounteous, she partners with clients to design and optimize loyalty experiences that drive revenue and engagement. She holds a BBA from Mays Business School at Texas A&M University.

Colleagues and clients describe her as a focused, creative, and results-oriented leader who is a trusted advisor. She is a recognized expert in transforming customer insights into enterprise-wide growth initiatives.

In a recent quiz, she identified her own loyalty personality type as a "Socialite, " indicating she is won over by exclusivity and special VIP treatment.

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Experience
15 Years
Current Role
Vice President, Loyalty Strategy
Job Level
Senior
Location
Plano, Texas, United States
Personality Overview

How Ellen shows up

Values Relationships
Informal
Charismatic

They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Ellen cares about

Future of Loyalty
She frequently discusses evolving loyalty trends, emphasizing that points and discounts are no longer enough to earn genuine customer loyalty in today's market.
Restaurant Loyalty
Ellen has spoken on podcasts about how restaurants can build loyalty beyond transactions by creating exceptional and personalized customer experiences.
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Career

Work history

11-2021
Vice President, Loyalty Strategy
Bounteous
8-2021 - 3-2023
Vice President, Growth Marketing
Hathway: Now Bounteous
2-2021 - 8-2021
AVP, Loyalty & CRM
Hathway: Now Bounteous
4-2019 - 1-2021
Director, Loyalty & Engagement
Hathway: Now Bounteous
4-2018 - 4-2019
Director of Marketing Communications
Global Hotel Alliance
In the press

Media appearances

416: Loyalty Live – Bounteous' Ellen Green on Partnerships. Featured in Apple Podcasts
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Ellen Green, Bounteous | Leaders in Customer Loyalty. Featured in YouTube
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Education
2000 - 2004
BBA
Mays Business School - Texas A&M University
Education details unavailable
Churchill High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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