Ellie Hurford-Smith in

Ellie Hurford-Smith

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Product Director at itsu [grocery]
📍 Peterborough, England, United Kingdom

A senior leader with 15 years of experience in the food industry, specializing in product innovation and technical team management. Her career includes director-level roles at itsu [grocery], along with positions at Harrods, Graze, and Sainsbury’s. She holds a Bachelor of Science from The University of Sheffield.

Passionate about food and obsessed with quality, she is dedicated to developing and inspiring her teams, celebrating shared achievements. She actively builds her knowledge and network through professional memberships in the food science community, reflecting a deep commitment to her industry.

She won the IWSC Award for The Retail Spirits Buyer of the Year in 2013.

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Experience
14 Years
Current Role
Product Director
Location
Peterborough, England, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Ellie cares about

Product Innovation
Her experience is centered on leading New Product Development teams and defining product strategy to deliver commercially successful launches aligned with consumer trends.
Food Safety & Quality
As a Technical Director, she embedded a strong food safety culture, achieving top-grade BRCGS certification for consecutive years. She is self-described as "obsessed with quality".
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Career

Work history

4-2023 - 9-2025
Product Director
itsu [grocery]
4-2022 - 4-2023
Technical Director
itsu [grocery]
6-2020 - 4-2022
Head of Technical
itsu [grocery]
3-2019 - 6-2020
Senior Technical Manager - Food and Sustainability
Harrods
10-2016 - 3-2019
Food Technical and Quality Manager
Harrods
In the press

Media appearances

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Education
2007 - 2010
Bachelor of Science (BSc)
The University of Sheffield
2000 - 2007
Education details unavailable
The King's School Peterborough
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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