Ellie Rivers

Critic
DISC Type : C

Director at Ellie Rivers Consulting

London, England, United Kingdom

Overview

Ellie Rivers is an ecommerce consultant with 25 years of experience advising luxury fashion and lifestyle brands like Lulu Guinness and Harvey Nichols. A graduate of the University of the Arts London, she founded her own consultancy in 2019. Colleagues describe her as knowledgeable, supportive, and creative.

Outside of work, Ellie prioritizes her family, having built her business with the core goal of achieving flexibility. She is passionate about being present for her children, from tucking them into bed to attending their sports days, and often writes about balancing parenthood with entrepreneurship.

She co-founded "A Few Great Women, " a consultancy that offers brands high-level specialist talent from a team of ecommerce and digital marketing experts.

Personality Overview

Critic

Precise

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Luxury Ecommerce
Specializes in scaling the online presence of luxury fashion and lifestyle brands by developing tailored digital marketing and growth strategies.
Work-Life Balance
Frequently discusses her personal journey of building a consultancy that provides the flexibility to be a present parent and support her family.
Measuring Impact
Focuses on how consultants can effectively measure and demonstrate their direct contribution to a business's growth using specific metrics and analytics.

Media Appearances

Ellie has no verified media appearances

Work History

4-2019
Director at Ellie Rivers Consulting
3-2020
Co-Founder & Director at A Few Great Women Ltd
9-2016 - 4-2019
Head of Ecommerce at 5xThinking
4-2014 - 9-2016
Head of Ecommerce at Lulu Guinness Ltd
8-2010 - 4-2014
Ecommerce Manager at Lulu Guinness Ltd

Education

2005 - 2006
Postgrad Certificate from University of the Arts London
2001 - 2005
BA from Ravensbourne University London

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Ellie Rivers Consulting
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Insights For Selling To Ellie

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ellie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ellie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ellie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ellie

Personality Compatibility


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