Elmer Thoreson

Inquirer
DISC Type : cd

Adjunct Instructor at Indiana University Maurer School of Law

Greater Chicago Area, United States

Overview

Elmer Thoreson is a startup attorney at goodcounsel, where he focuses on streamlining legal processes for founders through document automation and AI-enhanced contract review. He is also an Adjunct Instructor at Indiana University Maurer School of Law, teaching a course on building document automation programs. He earned his J. D. from Indiana University.

Outside of his legal work, Elmer enjoys listening to podcasts like "Freakonomics Radio" and "Stuff You Missed in History Class. " His interests also include practical skills such as gardening, preserving food, and baking bread. He has a dog named Dodger, who is the official mascot of his firm.

Unique fact: Elmers self-described "legal superpower" is controlling an army of robot minions that generate documents for him.

Personality Overview

Upfront

Hard To Convince

Demanding

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Document Automation
He builds automated legal templates, developed AI-powered contract playbooks, and teaches a university course on the subject.
Legal Tech
He actively explores new legal tech tools for his firm and has a background in practice innovations and process improvement.
Startup Law
His career is dedicated to helping startups and early-stage companies navigate their legal needs in a modern, accessible way.

Media Appearances

Elmer has no verified media appearances

Work History

1-2024
Adjunct Instructor at Indiana University Maurer School of Law
11-2019
Attorney at goodcounsel
2-2019 - 11-2019
Graduate Legal Intern at goodcounsel
6-2018 - 3-2019
Practice Innovations Intern at Chapman and Cutler LLP
1-2019 - 2-2019
Independent Contractor at Institute for the Future of Law Practice

Education

2016 - 2019
Doctor of Law - JD from Indiana University Maurer School of Law
2012 - 2016
BSPA from Indiana University Northwest

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Chicago Area, United States Job Level : N/A Designation : Adjunct Instructor at Indiana University Maurer School of Law
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Insights For Selling To Elmer

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elmer is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Elmer

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Elmer move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Elmer take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Elmer

Personality Compatibility


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