Elvira Fonz Gutiérrez

Go-getter
DISC Type : d

Periodismo Gastronómico | Marketing & Comunicación Digital en el sector Vinícola at Freelance

Alcalá de Henares, Community of Madrid, Spain

Overview

Elvira Fonz Gutiérrez is a trilingual digital marketing strategist specializing in the global wine industry. With experience in Spain, France, and California, she helps wine brands with SEO-driven copywriting and content creation. She holds a Masters degree in International Commerce in the Wine Industry from the Université dAngers.

A native of Huesca, Spain, Elvira is passionate about gastronomic journalism and promoting her home wine region of Somontano. Her career in wine began unexpectedly after training as a translator, discovering her passion while working at a local winery. She is now based between Huesca and Madrid.

Unique fact: Originally a trained translator and interpreter, her entire career pivoted to wine after a chance experience at a winery in Somontano.

Personality Overview

Fast-Paced

Self-Confident

Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Wine Storytelling
Specializes in crafting unique brand voices and compelling narratives to help wineries connect with their target audience in the digital space.
Gen Z Consumers
Writes about appealing to younger wine drinkers, who she believes favor authenticity, delicate profiles, and unique stories over traditional, powerful styles.
Somontano Wine Region
Passionate about her home region of Somontano in Aragón, Spain, she writes articles to bring attention to its unique microclimate and indigenous grapes.

Media Appearances

Elvira has no verified media appearances

Work History

1-2025
Periodismo Gastronómico | Marketing & Comunicación Digital en el sector Vinícola at Freelance
5-2023 - 12-2024
Marketing Cooridnator at Bokisch Vineyards
4-2023 - 12-2024
Marketing Coordinator at Bokisch Vineyards
7-2020 - 5-2023
General Manager Export at BODEGAS MONTE ODINA SL
9-2019 - 7-2020
Becario en Departamento de Relaciones Internacionales at Universidad de Valladolid

Education

9-2021 - 8-2023
Master's degree from Université d'Angers
9-2021 - 6-2023
Master's degree from Université d'Angers

More Information

Social Presence :

Prographics :

Exp : 6 Location : Alcalá de Henares, Community of Madrid, Spain Job Level : N/A Designation : Periodismo Gastronómico | Marketing & Comunicación Digital en el sector Vinícola at Freelance
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Insights For Selling To Elvira

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elvira is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Elvira

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Elvira move?

  • Their decision making speed is somewhere in the middle.
  • Can Elvira take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Elvira

Personality Compatibility


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