Brent Litwak

Wildcard
DISC Type : csi

Vice President & General Manager|Strategic Customers at Couchbase

Tampa, Florida, United States

Overview

Brent Litwak is the Vice President & General Manager for Strategic Customers at Couchbase, where he leads key enterprise accounts. His career is marked by senior sales leadership roles at tech companies like Accern and Sisense, focusing on AI and data platforms. He holds a BS from the University of South Carolina.

Based in the Charlotte, North Carolina area, he is actively involved in team building and frequently shares hiring opportunities within his network.

He has a specialized background in scaling sales for companies with no-code AI and adaptive data preparation platforms for enterprise clients.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Strategic Client Growth
His current role is dedicated to managing and expanding relationships with Couchbase's most strategic enterprise customers.
AI & NLP Platforms
As the former VP of Global Sales at Accern, he has direct experience selling no-code, adaptive NLP solutions to enterprise data teams.
Modern Data Stacks
His background includes leadership at Sisense and Paxata, showing deep involvement with business intelligence and data preparation technologies.

Media Appearances

Brent has no verified media appearances

Work History

5-2025
Vice President & General Manager|Strategic Customers at Couchbase
8-2022 - 5-2025
Regional Vice President & General Manager|Southeast & Latin America at Couchbase
2-2021 - 8-2022
Vice President Global Sales & Field Operations at Accern
11-2018 - 2-2021
Sales Director at Sisense
1-2016 - 11-2018
Director of Sales at Paxata (a DataRobot Company)

Education

BS from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 11 Location : Tampa, Florida, United States Job Level : Senior Designation : Vice President & General Manager|Strategic Customers at Couchbase
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brent

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brent take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brent

Personality Compatibility


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