Emad Masroor

Evaluator
DISC Type : scd

Founder & CEO at The Klawd Brief

New Delhi, Delhi, India

Overview

Emad Masroor is a Management Consulting Associate at Accenture, where he designs learning solutions for enterprise digital transformations involving platforms like SAP and Salesforce. He is also the founder of The Klawd Brief, a weekly newsletter focused on B2B SaaS partnerships, go-to-market strategies, and product adoption.

His writing suggests a keen interest in market dynamics and consumer behavior, demonstrated by his analysis of economic trends like "shrinkflation. " He is focused on creating and disseminating practitioner-oriented knowledge that can provide tangible value to business teams.

Unique fact: Emad balances a full-time consulting career at a top-tier firm with the responsibilities of running his own specialized B2B SaaS publication.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

SaaS Partnerships
Writes extensively on building partner ecosystems, co-selling strategies, and effective partner enablement to drive revenue for B2B SaaS companies.
Customer Education
Focuses on how continuous learning, not just initial onboarding, is the key lever for improving SaaS product adoption, engagement, and long-term retention.
Digital Transformation
His role at Accenture involves creating learning solutions for large-scale technology implementations, and he writes about the strategic importance of AI and cloud adoption.

Media Appearances

Emad has no verified media appearances

Work History

3-2025
Founder & CEO at The Klawd Brief
7-2024
Management Consulting Associate at Accenture
10-2023 - 2-2024
Sales And Marketing Intern at Greenitio
6-2023 - 7-2023
Marketing Intern at Story Digital
7-2022 - 3-2023
Business Writer at Questmite

Education

11-2025 - 3-2026
Launchpad : B2B from Hive School of Business
9-2022 - 8-2024
Master of Arts - MA from Jamia Millia Islamia

More Information

Social Presence :

Prographics :

Exp : 2 Location : New Delhi, Delhi, India Job Level : Leadership Designation : Founder & CEO at The Klawd Brief
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Insights For Selling To Emad

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emad is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Emad

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Emad move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Emad take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Emad

Personality Compatibility


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