Emad Masroor in

Emad Masroor

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Founder & CEO at The Klawd Brief
📍 New Delhi, Delhi, India

Emad Masroor is a Management Consulting Associate at Accenture, where he designs learning solutions for enterprise digital transformations involving platforms like SAP and Salesforce. He is also the founder of The Klawd Brief, a weekly newsletter focused on B2B SaaS partnerships, go-to-market strategies, and product adoption.

His writing suggests a keen interest in market dynamics and consumer behavior, demonstrated by his analysis of economic trends like "shrinkflation. " He is focused on creating and disseminating practitioner-oriented knowledge that can provide tangible value to business teams.

Unique fact: Emad balances a full-time consulting career at a top-tier firm with the responsibilities of running his own specialized B2B SaaS publication.

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Experience
2 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
New Delhi, Delhi, India
Personality Overview

How Emad shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emad cares about

SaaS Partnerships
Writes extensively on building partner ecosystems, co-selling strategies, and effective partner enablement to drive revenue for B2B SaaS companies.
Customer Education
Focuses on how continuous learning, not just initial onboarding, is the key lever for improving SaaS product adoption, engagement, and long-term retention.
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Career

Work history

3-2025
Founder & CEO
The Klawd Brief
7-2024
Management Consulting Associate
Accenture
10-2023 - 2-2024
Sales And Marketing Intern
Greenitio
6-2023 - 7-2023
Marketing Intern
Story Digital
7-2022 - 3-2023
Business Writer
Questmite
In the press

Media appearances

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Education
11-2025 - 3-2026
Launchpad : B2B
Hive School of Business
9-2022 - 8-2024
Master of Arts - MA
Jamia Millia Islamia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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